What is the best domain structure for multiple markets?
Hey guys, so we're looking at laying the foundation for US and other markets in 2021.. would you know what's best practice for domains?
We see Tripadvisor and Houzz have .com, .com.au, .co.uk etc. for their various markets.. while Canva just have .com.
Do we canonicalise .com and .com.au? Does Google automatically rank .com.au for Google Australia and .com for Google USA? Should we just redirect to a gTLD and forget about subdomains/folders/ccTLDs?
Will do some more research but would appreciate any insights you have!
Update: Found a decent overview here: https://www.searchenginewatch.com/2018/01/30/how-to-find-the-perfect-domain-strategy-for-international-seo/
What are your thoughts?