How do you develop a brand launch strategy?
What are the key steps involved when creating an effective brand launch strategy?
There are 5 main steps in creating an effective brand strategy:
1) Define your vision and SMART goals
2) Define your target audience and ideal customer profile
3) Market Reserach on your target audience, what language they use, tone of voice, personality traits, buyer behaviour, social media content they engage with etc.
4) Define your tone of voice, langauge, imaging and fonts
5) Plan your content around your SMART goals i.e. brand awareness, building brand loyalty
I hope that helps. Please feel free to let me know if you need more details!