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How do you develop a brand launch strategy?

What are the key steps involved when creating an effective brand launch strategy?

Top voted answer
Reem Aubdool

Reem Aubdool, Virtual Marketing Director at VM Director

There are 5 main steps in creating an effective brand strategy:
1) Define your vision and SMART goals
2) Define your target audience and ideal customer profile
3) Market Reserach on your target audience, what language they use, tone of voice, personality traits, buyer behaviour, social media content they engage with etc. 
4) Define your tone of voice, langauge, imaging and fonts 
5) Plan your content around your SMART goals i.e. brand awareness, building brand loyalty

I hope that helps. Please feel free to let me know if you need more details!
 

Hatty Bell

Hatty Bell, Community Manager at

Thanks @Reem Aubdool , great response. Which step do you think is the most important?

Reem Aubdool

Reem Aubdool, Virtual Marketing Director at VM Director

I would definitely not attempt to put a strategy in place without defining goals and target audience. So, those steps are definitely vital to do first!

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Hatty Bell

Hatty Bell, Community Manager at

Having a strategy in place is key!  How would you develop one @Reem Aubdool @Dawn Foster @Christian Velitchkov ?

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