Jef Lippiatt
Jef Lippiatt Owner at Startup Chucktown

Public Relations (PR)

What's your reputation worth?

I'm not talking about your social media clout here. I'm legitimately asking because it seems like so many businesses and institutions these days are compromising their reputations for marginal short term gains. I believe in giving second chances and giving everyone a fair shake, but are we forgiving companies too quickly that misplace our trust?

Top voted answer
Steve Osborne

Steve Osborne, director at

Top 10% Branding

It's a good question Jef, but only raises others.

Which companies or situations are you referring to? Is it the businesses or the people within them? What was the perceived standing of the business and what did it do to compromise its reputation? What did it gain in the short term and what was lost in the long term?

It's difficult to address your question without context. A specific example or two would help.

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Specifically when companies have security breaches but are slow to bring them to light and to resolve them. Many retailers even minimize or lie about the severity of compromises. The problem is that customers continue to support these companies.