Wendy Huang
Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

What are the ramifications of using stock images to create a company logo?

Hi, if you hire a designer from overseas and they used stock images or just an image from the internet to create your logo, what are the ramifications behind this?

Top voted answer
Charly Leetham

Charly Leetham, CEO & Founder at Ask Charly Leetham

Hi Wendy,

There are a few things that I believe need to be considered, regardless of whether the designer resides overseas or not. Most of it, in my opinion, revolves around copyright and usage issues.

1. Is the image sufficiently modified from the original so it doesn't look like the image used.

Sometimes a stock photo is purchased but only part of it used.

2. What is the licencing condition for the use of the image.

  • Can it be used for the purpose of creating a logo and in a commercial way.
  • Is it usable for print purposes and if so, how many prints
  • Is it usable for the web and is there a limit on the views

3. Does the designer own the licence and does the licence allow it to be used for client work.

In the case that a licence is required for the client work, have they obtained this?

Another consideration however, is how the use of a Stockphoto in a logo will reflect on the businesses credibility and market image. If it's obviously a stock photo, I would be hesistant to do that for a client.

I hope that helps a little.

Wendy Huang

Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Top 10% Marketing

Thanks for your answer :)!! It helps! I just feel when you hire a designer from oversea's this can be a huge issue that you unknowingly step into.

Matt Antonino

Matt Antonino, owner & SEO consultant at High on SEO

When I started my own SEO agency a few years ago I actually knew exactly which "stock image" I wanted. I contacted the photographer directly and paid him a small sum to get the rights to use it as a logo outside of the stock agency. I used it for years, all was good, and no problems. So if you find something right for your business there are definitely ways!

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