Phil Khor
Phil Khor Founder at

How long did it take OzBargain to reach critical mass?

Different sites grow at different rates, how long did it take OzBargain to reach critical mass and why?

Top voted answer
Scott Yang

Scott Yang, Founder at

Top 30% Online Business

That depends on the definition on "critical mass" :)

I'll say the growth of OzBargain has been pretty linear for the first few years. I guess there are some milestones.

  • First million page view month: Sept 2008 (2 years after launch)
  • First million sessions month: July 2009 (2 3/4 years after launch)

By looking at the traffic graph (from Google Analytics), I see a pretty flat line with some dips (Jan/Feb slow season). One significant event was at the beginning of 2011 when I go full time working on OzBargain. No, the traffic didn't shoot up (angle of the slope stays the same) but that just means I was more serious about growing it.

Looking back I realise that we are more "reactive" (adding resources when we have to) than proactive, but that's just me more used to slow and steady approach.