What is the best way to market a bluetooth tracking device?
Hi Scott Yang, I have a small online business selling Bluetooth tracking devices like Tile/Trackr/Duet.
How do I market this kind of business so that people become aware of these devices and buy them online from my store?
Regards, Rajeev Saini
I am certainly no expert in marketing. However to sell something, you either have to (1) convince them that they need it, as it's a desirable item, or (2) it's so cheap and you might as well get it whether you need it or not.
Unfortunately it's easier to do (2) on OzBargain than (1) because almost everyone looks at the price tag first. There might be some Special Interest Groups that you can go to, to share why your item is useful/desirable. On OzBargain it appears that the only way to sell is that it's cheaper than everyone else.