Hi Jef,

In regards to scope with Forbes, it's fairly broad and flexible. Although I focus on the Asia region including Australia and technology, innovation, entrepreneurship and start-ups. All things I am interested in.

Forbes basically approached me on Linkedin and asked me if I was interested to write. In China, I worked on a tech blog business where I lead the English content. My work has floated around various publications including The Washington Post, VentureBeat, Harvard Business Review, so I think they noticed my name.

In terms of getting an outlet like Forbes to pick it up, I suggest really understanding the interest of the writer and pitch them on that angle. We get approached a lot by people wanting to publish stuff, especially PR people who are paid to do it. The story has to be compelling and fit the Forbes audience.

Hope that helps!