Ananda Raj Pandey
Ananda Raj Pandey Developer at SavvySME

How do you see the market for tour booking sites for Asia?

I see many Asian countries are still using old marketing tools like local / international events, word of mouth, local business sources e.t.c for their tour businesses. It seems they are less into online marketing and many tour bookings sites are mainly focus on western markets. How hard is it to educate market for online presence in Asia?

Jason Lim

Jason Lim at Asia Recon

Do you mean, how hard is it to educate Asian tour businesses about online products? I don't really understand your question.

In my view, Asian countries are becoming better at online marketing. However, they are not as advanced in terms of online marketing techniques. In China, Baidu makes up more than 80% of the search market. Most advertisers have to pay for rankings, compared to Google where SEO and SEM plays a stronger role. This will likely change over time.

Tour booking sites are focused on Western markets because that's where Asian travelers want to to go. The outbound travel market, especially for Chinese tourists is exploding.

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