Omnisend was built for eCommerce stores. 

 

As one of the most complete tools on this list, Omnisend’s feature list is impressive:

• Integration of email, SMS, and web push notifications all in the same automation workflow
• Visual and customizable automation workflow builder
• Workflow templates for browse and cart abandonment, welcome, order confirmation, and many more ecommerce-specific situations
• Smooth visual email campaign composer
• Advanced segmentation for precise targeting
• Personalization to increase customer engagement and loyalty
• Email capture using popups, static sign up forms, landing pages, and gamified forms
• Product picker for automatic importation into your campaigns
• Ecommerce-ready elements like discount codes and customer rewards
• Live website tracking for behavioral data and A/B testing
• 24/7 customer service

Omnisend is an excellent choice for those looking for alternatives to MailChimp, here's a more extensive breakdown of each software marketing tool: 

MailChimp

Best at:

• Provides most of the features of its various competitions pretty well for a lower price 
• Extremely easy to use

Pricing:

• Free Plan (2,000 contacts, send up to 12,000 emails/mo, multi-user accounts, no custom branding, email support for the first 30 days)
• Growing Business Plan ($10/mo, contact amount varies, email sends varies, multi-user accounts, live chat and email support, custom branding)
• Pro plan ($199/mo, contact amount varies, email sends varies, multi-user accounts, custom branding, live chat and email support, specialized pro support)

(The pricing list varies depending on the number of contacts, these are the starting prices for each plan.)

Pros of MailChimp:

• One feature that makes MailChimp the most popular email marketing tool is the number of features available on lower-cost plans. You get the same level of automation and creation tools across all three plans. 
• The critical difference in pricing is how many contacts and emails you need to send.
• Excellent targeting, segmentation, and reporting. 
• Excellent autoresponse
• Automatically create Google Remarketing ads for you
• Automated abandon cart feature
• Facebook ads

Cons of MailChimp:

• Considered both a pro and a con, this cheaper software can become quite expensive if your email list expands quickly. 
• Don't get all the targeting and segmenting features across all plans.
• Segmentation falls a bit short in general.
• Don't get all of the analyzing and testing features across all plans.
• Fairly average email builder (design-wise)
• Will have MailChimp branding in designs built with a free plan

Best for: Those who have a monthly or weekly newsletter. Easy and intuitive design. It's tough for those who rely on advanced segmentation to profile potential users. 

Omnisend:

Best at:

• Providing excellent value with low fees. 
• Numerous beautiful email templates for campaigns
• Caters perfectly for eCommerce merchants

Pricing:

• Free Plan: Allows for email campaigns, signup forms, sales and performance reports, segmentation, and customer analytics.
• Standard Plan: Costs $16/ mo, Free plan+ marketing automation, pre-built workflows, SMS  messages, A/B testing, 24/7 support.
• Pro plan: Costs $99/ mo, Standard plan+ SMS credits, web push notifications, audience sync from Google and Facebook, advanced reporting, customer success manager. 
• Enterprise plan: Custom pricing, Pro plan+  email account migration, customer success manager, deliverability support, and custom IP address.

(All plans are capped at 15,000 emails per month, except for the Enterprise plan, which is uncapped)

Pros of Omnisend:

• Excellent value for the money (low monthly fees)
• Offers a basic free edition
• 24/7 customer service
• Wide range of stunning templates
• Terrific eCommerce focused Automation
• In-depth reporting and data
• Integrates with Shopify

Cons of Omnisend:

• Must start from scratch with each new campaign, cannot edit existing email. 
• Most of the plans have a 15,000 limit with the exception of the Enterprise plan