How much does it cost to rent a billboard for a day?
What is the average price range to rent a billboard for advertising?
Good question!
When you're getting a quote for a billboard, companies typically give you rates based on a four-week period rather than daily because it's standard practice to keep billboard advertisements up for four-week increments.
Even so, I'll provide standard rates for a four-week period and the cost per day by dividing rates for four weeks by 28 (the number of days in a four-week period).
Billboard Format | Four-Week Rate | Daily Rate |
Junior Poster (Small) | $300 - $750 | $10.70 - $26.80 |
Poster (Medium) | $750 - $2,000 | $26.80 - $71.40 |
Digital/ Video/ LED (Large) | $3,500 - $25,000 | $125.00 - $893.00 |
Supersite/Spectacular (Large) | $1,500 - $30,000 | $53.60 - $1071.43 |
Landmark (Wallscape) | $10,000 - $50,000 | $357.14 - $1,785.71 |
It's essential to keep in mind that you would also have to pay a production fee for the vinyl fabricated for your ad.
Additional production cost for a vinyl billboard depends on format and construction but will usually cost you between $300 to $1000.
Another expense to keep in mind is the artwork cost! You might have an in-house designer or an artist you're comfortable working with; if not, billboard companies typically offer design services as well. According to Billboards Australia, their standard charge for billboard artwork is $300.
I hope I was able to help answer your question. :)
Quite a thorough reply, @Justin Gil ! Thank you!
I'm left wondering what are the best circumnstances to use billboard advertising?
What are some success stories of current billboard advertising?
@David Mooney @David Price @Sharon Dargaville , what would you say?
