Ananda Raj Pandey
Ananda Raj Pandey Developer at SavvySME

How can you create trust with customers?

I wonder, what is the right way to create customers trust and make them believe in your products, rather than giving the sales pitch.

Top voted answer
Lisa Ormenyessy

Lisa Ormenyessy, Business Coach and Marketing Specialist at

Top 10% Online Business

Hi Ananda,My first question as a coach would be 'are you trustworthy?'. It may be 'semantics' but you don't really create trust, you build an environment (weather that be a website, your office, your telephone manner etc) for the trust to develop.Testimonials are a great way to open the door for that to happen.For belief, a powerful demonstration is often a great way to go. Think of infomercials. Despite you NOT trusting it... you still want to buy right? They have build up your belief through the demonstration and testimonials.If you let me know what your product or service is Ananda perhaps I can give you some ideas. Warmly, Lisa

George Grimekis CPA

George Grimekis CPA, Accountant at Alpha Omega Accounting & Business Solutions

Trust happens when you teach others about your character and competence.

To teach others about your character:

- do what you will say you do

- treat everyone fairly

- go the extra mile for people

- be reliable

There are many more things i could mention here but you get the general idea.

To teach others about your competence:

- Show that you have earned the proper credentials

- teach and mentor others

- write publications/blog

- be happy to discuss your procedure and processes with clients

Again the list is endless. You know yourself better than anyone. See how you can do some of the things i mentioned.

Steve Osborne

Steve Osborne, director at Stephen Roger Osborne

Ananda, as Lisa sys, it may be semantics, but the problem lies in the way the question is framed.No-one can "create" trust. You can't "make people believe in your products." Depending on the value of the product or service, people will only buy from vendors who are trustworthy. Low value, less trust required. High value, greater trust level needed.Trust is earned, not bought.I'm curious as to what kind of resistance you are finding amongst customers (or prospects) that is causing you to question your sales techniques?