Does anyone know how much direct mail costs per piece? How much do small businesses spend on direct mail on average?

The average small business spends $167 per person.

The cost of direct mail pieces costs anywhere from 30 cents to around $10 per person. This varies depending on the cost of:

• Design. There are some different approaches when designing your direct mail piece: 

  • You can do it yourself.

  • Use a temple online.

  • Hire a professional designer or agency.

• Marketing copy. If you have a tight budget, you may have no choice but to write your ad copy. I'd recommend hiring a professional copywriter even if it raises the cost; a good writer can create persuasive content that will interest readers to buy.

• Mailing lists. The average mailing list costs between $0.02-0.30 cents per record depending on the quality, purchase size, and reusability of leads.

• Printing. Print cost varies depending on:

  • Paper quality

  • Sides

  • Number of pages

  • Quantity

  • Color of ink

• Distribution. Mailing prices fluctuate; however, it's essential to be aware of the quantity of mail you send as well as the weight of the mail. 

When designed correctly and given enough attention, direct mail advertising may provide a lucrative opportunity to reach your audience. 

What do you think? Do you implement direct mail marketing in your marketing approach?