What are the average direct mail postage rates?

The average postage rate of individually sending direct mail is around $1 per piece; however, Australia Post has several bulk mail options that will save you money when shipping more than 300 parcels.

1. Print Post. 

2. PreSort Letters

3. Promo Post

4. Charity Mail

5. Clean Mail

6. Acquisition Mail

7. Imprint Metered

8. Reply Paid

9. Impact Mail

10. Unaddressed Mail

11. Domestic letter with tracking imprint

12. Registered Post Imprint.

What are the Individual Costs Associated with Direct Mail?

There are several costs aside from postage; some other expenses to consider when factoring the cost of direct mail include:

• Copywriting. Hiring an effective copywriter who can capture your target's attention can make or break mailing campaigns. Copywriters typically charge between $0.25/word and $1.00/ word. 

• Design. There are some different approaches when designing your direct mail piece: 

  • You can do it yourself.

  • Use a temple online.

  • Hire a professional designer or agency.

• Mailing List. The average mailing list costs between $0.02-0.30 cents per record, depending on the quality, purchase size, and reusability of leads.

• Print Cost. Print cost varies depending on:

  • Paper quality

  • Sides

  • Number of pages

  • Quantity

  • Color of ink