Jef Lippiatt
Jef Lippiatt Owner at Startup Chucktown

Training and Development

Where did you get the idea for 2 minutes service guarantee?

Was it hard getting the "2 minutes service guarantee" off the ground initially? Was employee training a big part of ensuring that turn around time?

Top voted answer
Tom Potter

Tom Potter, Owner at

the idea came from a real challenge placed to us by the board challenging us to find a sustainable point of difference

it had to be a major shift in what was traditionally offered in the market

its too hard to answer here and now but the full details are in my book

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Thanks for the answer. Accepting a challenge can do great things. Your story is the proof.

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