How much does it cost to advertise on ABC radio?
What are the prices to advertise on ABC radio channels?
The advertising cost for ABC radio channels are:
Plans | Australia-wide price (per second) | Worldwide price (per second) | Minimum spend (Australia-wide/ worldwide) |
Radio | $10 | $15 | $300/$450 |
Radio + Free Download to Own | $25 | $30 | $750/$900 |
Radio + Pay Download to Own | $25 | $30 | $750/$900 |
You can learn more about the rates at ABC here.
What is a download to own?
Download to own is when listeners can download the radio conversation they’re listening to for a later date. In ABC’s plan currently there looks like there’s no difference in cost between paying for advertising on a downloadable playlist, whether it’s free to download or not.
Reach
You do have the ability to have a wider reach with ABC. It reaches a wide audience extending beyond Australia’s borders.
The ABC does charge a minimum campaign fee.
