What is your take on Whatsapp as a marketing channel?
How can one successfully use Whatsapp for marketing? Do you have any tips?
I personally don't find it useful. If people are signed up to your channel as a customer service or news portal it might be worth something. Bloomberg and the WHO used WhatsApp to distribute news during the COVID-19 pandemic, but later abandoned it.
A client of mine "spammed" all his contacts with his latest offers and ended up being blocked by almost everyone. It's definitely an opt-in channel and the client/customer needs to get some value other than getting ads through it. There's no worse feeling than getting a notification from an SMS/chat/etc. app and finding out you wasted your time reading a non-relevant ad.
Interesting @Tom Valcanis . I'm not too familiar but I think WeChat has that feature as well but they separate out business/news posts so it's more easily digested without being intrusive.
Hatty Bell, Executive Assistant at Country Road Group
Thanks @Tom Valcanis - interesting to hear! I haven't received a whatsapp from a business before but I can't help comparing these to the messages I receive via Instagram DM. Personally I find those very annoying and that they don't influence my buying decisions at all.