Yee Trinh
Yee Trinh Cofounder at

What is your take on Whatsapp as a marketing channel?

How can one successfully use Whatsapp for marketing? Do you have any tips? 

Top voted answer
Tom Valcanis

Tom Valcanis, Copywriter at

Top 10% Marketing

I personally don't find it useful. If people are signed up to your channel as a customer service or news portal it might be worth something. Bloomberg and the WHO used WhatsApp to distribute news during the COVID-19 pandemic, but later abandoned it.

A client of mine "spammed" all his contacts with his latest offers and ended up being blocked by almost everyone. It's definitely an opt-in channel and the client/customer needs to get some value other than getting ads through it. There's no worse feeling than getting a notification from an SMS/chat/etc. app and finding out you wasted your time reading a non-relevant ad.

Hatty Bell

Hatty Bell, Team at

Thanks @Tom Valcanis - interesting to hear! I haven't received a whatsapp from a business before but I can't help comparing these to the messages I receive via Instagram DM. Personally I find those very annoying and that they don't influence my buying decisions at all.

Yee Trinh

Yee Trinh, Cofounder at

Interesting @Tom Valcanis . I'm not too familiar but I think WeChat has that feature as well but they separate out business/news posts so it's more easily digested without being intrusive. 

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