How much do Google display ads cost?
How much does it typically cost to run a Google display ad campaign?
Hello, thank you for your question. :)
The average cost-per-click (CPC) for ads on the Google Display Network is typically less than $1.
However, this can change depending on the competitiveness of the industry you work in. Here are the average cost-per-click on the Google Display Network for popular industries:
Industry | Average CPC for Google Display Ads |
Advocacy | $0.62 |
Auto | $0.58 |
B2B | $0.79 |
Consumer Services | $0.81 |
Dating and Personals | $1.49 |
Ecommerce | $0.45 |
Education | $0.47 |
Employment Services | $0.78 |
Finance and Insurance | $0.86 |
Health and Medical | $0.63 |
Home Goods | $0.60 |
Industrial Services | $0.54 |
Legal | $0.72 |
Real Estate | $0.75 |
Technology | $0.51 |
Travel and Hospitality | $0.44 |
You'll generate the best Return on Investment when you advertise on both the Google Display Network and the Google Search Network. The typical small-to-midsize business will spend $9,000 to $10,000 a month on Google Ads.
