Hi, thanks for your great question!

The benefits of advertising on the Google Display Network (GDN) are many. First of all, Google has over 90% of the search display market. This means that when someone wants to search for your keyword, there is a 90% chance that your target market will use Google. 

Other benefits are that you can advertise not just on search ads, but display ads, Google Shopping and a free Google Business listing is incredibly valuable for helping potential customers find your business. Your business can be found by using Google Maps, leading customers right to your door. 

Lastly, the Google Ads platform is easy to use and quite affordable for ads, as you can pay per click rather than per impression. This means that you only pay when someone clicks on your ad, and nothing if they simply see the ad. It's win/ win!

Hope this helps!