Hi thanks for your great question!
The key to great native advertising is to tailor your content to the platform you are advertising on. 

For instance if you want to advertise your new skin care range on Vogue you would create an article that mentions your product in a informational way with advice on how to use it and what companion products will go with it. 
Successful native advertising is a way of advertising your products without looking like you are advertising. It's best to provide more information for the reader so they feel like they have learned something as well as found out about your product. 
It's a very popular way to advertise your product on companion websites. According to Outbrain.com, it is estimated by end of 2021 spending on native advertising will be $57billion. Many customers will buy a product from a native ad rather than a traditional ad as they feel they aren't been given the 'hard sell'.
Outbrain also states that native advertising has a 5-10 times higher click through rates (CTR) than other forms of online advertising. 

It's an avenue worth exploring. 
Hope this helps!