Do I need a physical business address for my online business?
If the online business can be run from home, should we have an office for it? Is office a trust factor for an online business?
An office is 'expected' by many clients, but that view is slowly changing. I have sometimes received surprise when someone learns that I do not have an office but go to their premises, a coffee shop or even the back seat of a car, but of course mainly working from home. SMEs are particularly understanding, as they too often avoid the cost of an office.
The expectation of an office also depends upon the industry in which you are working. There is already general acceptance that many of those working in IT and social media are less likely to spend all day in an office - because it is not necessary. However it is still a bit of a leap for some to have the same acceptance of other industries that have traditionally been in offices to now work without one.
It is a trend that is coming, and I believe will be well accepted within a few years.
I don't think it's necessary for the trust factor. However, under the new business name registration system in Australia it is mandatory to list a physical address for service (i.e. the address for all correspondence about your business name etc). And, this phyiscal address will be published on a public database. So, if you are a sole trader operating from home you may wish to investigate other physical addresses you can use for this purpose rather than have your residential address published.
I have an online business and the address I give for customers is a PO Box. Didn't want to broadcast to the world my home address.
There are also some great places that offer you a virtual address anywhere in the world for a small monthly subscription fee. You can also apply for local landline phone numbers via skype for a monthly fee as well and receive the calls via skype.
Looking like a traditional business no longer requires you to be physically there, which is great.
If you are looking for virtual offices here are a few place to start looking:
There are many more, I would love to see if anyone here has used these.
Hi Ananda, it really depends on your business, but I don't think you need a physical office to build "trust" online. Your trust is built with your "online office" i.e. your website, social media, blogs and marketing etc.
These days a lot of appointments can be done online i.e. I am based in Geelong but I saw a client in Sydney. In that instance, it doesn't matter if I have a physical office, co-working space, home office or a kitchen table, as long as the back wall looks good and I can prove that I know what I am talking about then I will get the business.
Director - Master Your Money Now
From a legal perspective, you will need to have a registered business address. This doesn't need to be a business location where customers visit, it can be a home address. This address will be on a publically available register so people can contact you for legal reasons.
Think of this from your customer point of view. How can your potential customers differentiate a fraudster website from a genuine website? Does fraudster website normally has a physical address on it? What would your customer think if they can't find an address on your website?
You certainly don't need a physical address for a website but if are selling something on your website and you want to attract more customers, you should have one.
We now live in a gig economy where people freelance or run a profitable business from home. Therefore, I don’t think there is a need for a physical address for businesses. People may be able to guess you are a small business based on your address, but I don’t think it reduces their trust in you. I’d happily buy from a small business and deal with them if they are offering what I need or want at the right price, and they seem like decent people running a genuine small business.
Not really. It depends on your business type. In any case, the street address (Especially a good one) would finalize your company's professional image. Still, it's not obligatory. Just have a properly working e-mail address.