How do you use seasonal marketing?
Do you adjust the feel, voice or imagery for your marketing and advertising efforts as seasons change? If so how do you specifically adjust them? Do you play into the season or go against it to try to draw interest?
We do a bit of both, depending on the goals of the client and changes in the market. With some clients we provide our SEO services with, for instance, we come up with an overarching plan that does consider seasonal changes (we look at the months search terms are popular, for example, and create content and inbound marketing strategies that are relevant accordingly). Sometimes, markets change, so we don't always stick to our seasonal plan.