What are the ground rules for SMEs while dealing with the current market scenario?

Wills Ensa

Wills Ensa, at Murray Lampert

study market condition first

Sathyanarayanan Srinivasa

Sathyanarayanan Srinivasa, Owner at


You need to understand the demand & supply gap for the products that you have decided to invest in, apart from the other scenarios which you will consider. The ground rules mainly would be complying with the applicable statutory requirements and work within the limits applicable to the industry in which the investment has been made. You may have to deal with both micro and macro economic conditions applicable to the business.