Do you produce video for your marketing campaigns?
Do you currently use video marketing? Or would you only use it if there was a cheap and professional way of doing it?
I would :) But it's important to establish why you are using a video - if you have your goals clear it will be 10 times more successful because it will help you develop the content :)
I agree Wendy. We have done a number of videos for clients and for ourselves and have quickly realised that a "good" video requires twice as much effort spent on the planning and the writing of the script than on the shoot itself.
We always remind ourselves who are the buyers to whomnI am trying to speak? What are the problems/challenges that they are facing that I can help them fix? (Rather than banging on about how great we are!)
Finally, we have started building video for different stages in the buying cycle. If someone is just starting their research they want something short and snappy and informative. if they are getting close to making their mind up, they want something more about features and what they can do with the product or service and some reassurance they are about to make a good decision.
