Are internal processes or external brand perception in your driver's seat?
What do I mean? Simply what is currently a larger driver of your business (for better or worse)
- What keeps you up at night?
- Are you more bias to positive or negative feedback (internally and externally)?
- Are your internal processes causing efficiencies or inefficiencies further down in your business?
- Is your brand perception positively or negatively impacting you (and are you doing anything about it)?
I'm looking forward to all of the answers. Feel free to tack on additional questions if you feel I missed any that are related.
Both internal processes and external brand perception are important in business. As the owner of a law practice providing legal services, the external brand perception for Support Legal and personal reputation of myself as a lawyer are crucial to successful practice.
That being said, my internal processes go along way to maintaining a quality brand perception and good legal services. Therefore I believe that you can't have success in one without success in the other.