How do you create more effective opt-in forms?

Hi guys, I'd love your feedback (especially from our online marketers) on some Opt-in forms that I'm using for a Facebook Ads campaign, which has been running for 5 days, without much success (if success is based solely on opt-in wink emoticon).

This is running with a $20 per day budget (PPC) and to date, the reach has been 11,192, resulting in 139 clicks.

So far, no actions have been taken (no opt-in). My ad is quite specific in the target audience, around 900,00.

If people aren't taking action at the opt-in stage, then my logical brain is telling me that the opt-in form is the issue - and if so, I'm at a loss to how I can make it more compelling to achieve opt-ins. 

Top voted answer
Lisa Ormenyessy

Lisa Ormenyessy, Business Coach and Marketing Specialist at

Hi Christy - I have taken a look at your form.

Are you marketing to men or women? When I go there I am not sure if it is for me or not.

I hate to be the bearer of bad news.... Asthetically it is not pleasing What are you hosting it on? There are some great landingpage designs that will help you such as leadpages (paid) and instapage (free).

The copy needs a lot of work - depending on what sales funnel is worth it's probably a good idea to invest in a good copywriter..

Think about your audience, what are they feeling, where is their pain. What keeps them awake at night, - what is your solution - what is your promise to your market. What is the compelling reason they should give you their email address in exchange for your video - what are you going to tell them that they don't already know? Be descriptive in your results - Passion means nothing, "You feel like teenagers in the backseat of the car unable to keep your hands off each other" tells me the result in a meaningful way. Intimacy - "the harmless brush of the hand that means nothing and everything all at once" are examples.

Give me a call if you need a hand.

Cheers, Lisa

Megan Edwards

Megan Edwards, Expert Content Marketer + Copywriter at mWords Communications

Hi Christy

I agree with the points Lisa made, and from my perspective as a content marketer/ copywriter