I have not use Snapchat but I'm also interested on how to use it.
Jef Lippiatt ,
Owner at Startup Chucktown
I've not tried out Snapchat yet either, however, I have heard mixed results from several ventures that have tried to leverage it. It may depend on the type of venture you have as well and who the target audience is.
If you are focused at millennials and younger your venture may feel at home on there.