What does it mean to white label your WordPress website?

Can someone explain what white labelling means for WordPress websites and how it works?

Top voted answer
Jennifer Lancaster

Jennifer Lancaster at I Want That CRM

I believe this means to sell it on to clients so that they can use it under your brand (not the actual builder). e.g. WebPresences develop sites for website designers.

Joel Warren

Joel Warren, Designer & Strategic Marketter at Wiild Interactive

Generally it means to replace references to WordPress in the admin, i.e. login screen, admin bar etc.

Some website designers use this, I update the logo on the login screen but refrain from trying to "hide" WordPress as I value WordPress and what it allows me to do.