What does it mean to whitelabel your wordpress website?

Top voted answer
Jennifer Lancaster

Jennifer Lancaster at I Want That CRM

I believe this means to sell it on to clients so that they can use it under your brand (not the actual builder). e.g. WebPresences develop sites for website designers.

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Joel Warren

Joel Warren, Designer & Strategic Marketter at Wiild Interactive

Generally it means to replace references to WordPress in the admin, i.e. login screen, admin bar etc.

Some website designers use this, I update the logo on the login screen but refrain from trying to "hide" WordPress as I value WordPress and what it allows me to do.

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