Robert Carnell

What is the best way to connect with super yacht owners?

Hey guys, please help! I sell electric jetboards. My perfect customer is a superyacht owner because they can never have enough fun water toys. What do you think is the best way to connect with them? I'm exhibiting at the Sanctuary Cove Boat Show on the Gold Coast, The Technology and Gadget Expo in Melbourne and Big Boys Toys in Canberra. Also looking at advertising in Club Marine magazine. What other channels or ways of getting in front of my perfect customer do you think would work? Thanks!

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2 Answers

Joel Warren

Joel Warren , Designer & Strategic Marketter at Wiild Interactive

Great question, I doubt there is a one size fits all answer.

Here's my attempt: Do you have a customer already or even a potential customer? Can you profile them out into a full persona? How do they spend their time, where do they go, what services do they use?

I think your most successful areas for attracting new customers would be Word of Mouth (people like to talk about new shiny objects) and joint ventures. Can you partner with another business that is offering services to your customers, show them how you can add value to their service or business by connecting you with their client base.

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Hamish Anderson

Hamish Anderson , Founder and Director at Mesh Consulting

I believe there is an avenue to grow your business as an adjunct service in the early days. A site such as ensignbrokers.com.au would be a great place to pin point people selling/buying boats. They are in the market, can look to use your product to upgrade their experience and they are in the right head space.

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