What are the pros and cons of social media management companies?
Is anyone getting fast results? And are you getting more engagement and conversions from your audience?
There are pros and cons for using a management company versus doing it yourself.
Time and money are big influences, but in my experience the best value is gained by partnering with an expert who is very clear about your audience, your tone and your growth objectives and can then harness this knowledge in a way that not only has you seen in the right places, but builds meaningful connections with your audience.
I strongly believe that the 'flick and stick' approach to posting to social media sends your money quickly down the drain.
I work collaboratively with my clients to determine the level of interaction and contribution we feel adds value without being too time consuming, and then provide them with some structure for doing this consistently.
Ultimately, effective social media marketing demands that you be just that: social. Otherwise, it quickly turns customers off as just another sales pitch.