How do you get your brand in front of millions of people through mainstream media?
Media is ever changing so there is no one way or one channel to do this, no set and forget formula!
Best to create phenomenal content, have a media schedule and repurpose your blog, vlog, post or article.
Share it with groups, quote key opinion leaders and select media your target audience interacts with.
Find brand alliances by affiliating and guest posting, speaking etc with people who have the same audience.
Interview people who already have followings, Google Hangout, Podcast and share the interview, create a series.
Step 1 is decide what your brand story is, then schedule a marketing action plan (weekly or monthly topic), then go for it!