What mistakes should you avoid when starting an online business?

Are there any notable mistakes you should avoid when starting an online business? Perhaps any mistakes you can share from your own experience?

Thanks in advance!

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Number 1 I've heard from others and experienced myself.

  1. Expecting customers will just show up because you are open for business...

Brian Dorricott

Brian Dorricott, Business Specialist at

Top 10% Startup

Just as there are a huge number of mistakes starting a company, there are many mistakes starting one online as well.

In fact, your question is too generic. Perhaps explain a little about what your business is aiming to do and you'll get some answers.