Is there any benefit to having your own personal website, or has social media removed the need for this?
I think this is a great question. I would say that the answer comes down to 1 simple question.
- Will a personal website provide something unique or necessary that your social media accounts don't cover?
The question is important because if the website isn't providing unique value or capturing leads, what is the point? For example, if you are using the website to showcase some of your social media in a way that it keeps it front and center, perhaps.
Social media is more of a time point (it happens and fades rapidly). However, the content on a website can be used to preserve those moments in a more discoverable format.
Or perhaps you want to sell things you make to your contacts. A personal website is great for that (if you sell digital creations, ebooks, coaching, etc.). However, if you already have a business website, you may not need a personal one.
Really think through the value before creating one. Consider, how frequently can you or will you want to update yet another platform?