What PR and social media tools could you not live without?

If you had a very limited budget and you wanted to make a very professional and positive external impact, which PR and social media tools would you start off with?

Top voted answer
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

I keep it pretty simple at the moment, but my bread and butter is:

  • LinkedIn
  • Twitter
  • Blogs that I run
  • Blogs that I guest post on

I'm looking at jumping into video of some format

  • Periscope
  • Blab
  • Youtube

Candice Meisels

Candice Meisels, Consultant at Candice Meisels PR

I specialise in PR for start ups with limited budget. You should definitely focus on PR to try create brand awareness and media exposure for your business. You can call and email media contacts and pitch your business/product/service to them. Ensure that you practice your pitch before hand especially if you're phoning as you will have to get your USP and story across in the first minute or two. If you send an email, keep it short and sweet. Hope this helps! Good luck! Candice

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Definitely appreciate the advice. I practice my pitch frequently. I have 3 versions of it. - 1 sentence (10 - 15 seconds) - 3 - 4 sentences (30 seconds) - 6 - 8 sentences (2 minute maximum) Each pitch builds on the previous, so as I gauge their interest I can seamlessly expand based on reactions or questions.

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