What are your best lead generation techniques?
For a web development business, Freelancer and Upwork are common, but the most competitive. Social media marketing, google Adwords and SEO are also there. Any other easy method besides these?
I am a heavy user of Facebook.
- One of my businesses is a computer repair business. I often search in local Facebook groups for the words 'computer' or 'laptop' and provide help through commenting on the post. Sometimes I tag my Facebook page which often leads into paid work. Because I already use Facebook a lot, to me these are 'free' leads for my business.
- For my IT Business Analyst Consulting business, I use business based Facebook groups that allow advertising on certain days. I will advertise on those days which has lead to paid consulting work.
Face to face networking works well for both businesses.
The two techniques that I use that seem to have the most success (currently) for me are the following:
Both of these techniques rely on nothing more than me being authentic and taking a few minutes to have a personal conversation with someone else. Perhaps it is a old-fashioned approach, but the results clearly indicate it is successful.