What are your best lead generation techniques?
For a web development business, Freelancer and Upwork are common, but the most competitive. Social media marketing, google Adwords and SEO are also there. Any other easy method besides these?
I am a heavy user of Facebook.
- One of my businesses is a computer repair business. I often search in local Facebook groups for the words 'computer' or 'laptop' and provide help through commenting on the post. Sometimes I tag my Facebook page which often leads into paid work. Because I already use Facebook a lot, to me these are 'free' leads for my business.
- For my IT Business Analyst Consulting business, I use business based Facebook groups that allow advertising on certain days. I will advertise on those days which has lead to paid consulting work.
Face to face networking works well for both businesses.
Jef Lippiatt Owner at Startup Chucktown
The two techniques that I use that seem to have the most success (currently) for me are the following:
Both of these techniques rely on nothing more than me being authentic and taking a few minutes to have a personal conversation with someone else. Perhaps it is a old-fashioned approach, but the results clearly indicate it is successful.