What are your best lead generation techniques?
For a web development business, Freelancer and Upwork are common, but the most competitive. Social media marketing, google Adwords and SEO are also there. Any other easy method besides these?
I am a heavy user of Facebook.
- One of my businesses is a computer repair business. I often search in local Facebook groups for the words 'computer' or 'laptop' and provide help through commenting on the post. Sometimes I tag my Facebook page which often leads into paid work. Because I already use Facebook a lot, to me these are 'free' leads for my business.
- For my IT Business Analyst Consulting business, I use business based Facebook groups that allow advertising on certain days. I will advertise on those days which has lead to paid consulting work.
Face to face networking works well for both businesses.
The two techniques that I use that seem to have the most success (currently) for me are the following:
- Digital - On Twitter - whenever someone follows me, I review their profile and follow up with a question targeted on what was in their profile. 7 out of 10 times I get a genuine response and it starts a dialogue (I don't send direct messages manually or automatically until the dialogue is started personally). When I follow someone, I also ask them a question and about 6 out of 10 times get a personal response. I find that social media works best when personal and non-automated. You may have less followers, but you'll have higher quality engagement.
- Physical - In Person - when networking, I ask people what they do first (unless they get me by surprise). After a brief conversation, if they are interested I usually mention my business, but I do so like this, "Could you just checkout my website and give me 2 to 3 pieces of feedback? I don't expect you to buy anything right now, but if you are interested I'd appreciate you sharing it with others." It is simple and not pressured. I get a decent amount of word-of-mouth traction (locally).
Both of these techniques rely on nothing more than me being authentic and taking a few minutes to have a personal conversation with someone else. Perhaps it is a old-fashioned approach, but the results clearly indicate it is successful.