I'm running Facebook ads but no one is signing up on my website, what do I do?
I'm using Facebook ads to drive traffic to my website (Home). Many people have clicked the ad but very few people are signing up to my waiting list, why is this? People are interested in the service as they have clicked the ad and also expressed so, but they won't input their email and sign up...
Edward Plant , Strategic Leader at Lead a Better Business
There could be many reasons for this. I would have a look at your congruency between ad and landing page. Have a look at the following:
1. What do people who have clicked your ad first see when they land on your website?
2. What action are you asking them to take? (Is it high risk for them)
3. What offer do you have for them? Is it valuable?
This should provide a starting point for you. let me know if you have any other questions.