James Kane

Are social bookmarking and directory submission still important techniques in 2016?

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3 Answers

Terry Chadban

Hi James,

While they are not as important as they were ten or even five years ago, they can still be used as part of a co-ordinated marketing plan, especially for local businesses. They are both free, or low cost, techniques, and don't take up much time, so why not use them?

All local businesses should list their business in all the local business directories, not just Telstra and Local Directory. While you won't get many leads from any of them directly, it makes your business look more legit, and does give you more brownie points with Google. As well as the local business directories, if your business is in the food or hospitality industries, you should also list your business with sites like Yelp, TripAdvisor, etc, they will bring in a few leads for you. If you need a list of local business directories, send me a message and I will give you a copy of our list.

When you publish a blog post, as well as promoting the blog post on social media, try adding the link to the major bookmarking sites, but don't just bookmark your own links or you will quickly be labelled a spammer. Spend a couple of minutes each day bookmarking other people's links which you think your target market would be interested in. Then when you occasionally bookmark your own link, no-one will mind.

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Jason Upton

Yes they are because whilst doing so your building a brand. There are over 500 social / bookmarking platforms and you should be creating profiles on as many of those that are relevant to your website as possible.

Directory sites add local relevancy which is a ranking factor for local businesses in the maps.

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Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

I both agree and disagree with Terry.

He is definitely correct that being listed in a bunch of local directories will help your business seem more legit both to consumers and search engines.

However, I still see a surge in social bookmarking (think Pinterest, Reddit and others). Perhaps they are a different take than some of the previous social bookmarking tools (such as StumbleUpon) but there are millions of people using them and the majority of the users are highly engaged.

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