You always have to set your goals. Know who your target audience are and how much your budget is. It is also important toi have a powerful and persuassive content to attract more customers/clients. You can also engage to ads if you have budget for that. And make sure to manage and monitor your facebook daily.

Hi Jamie Ryan,

Before planing your Facebook Page strategy, recognize your target audience and make market research. 
As soon as you understand who are the people you want to be engaged on your Facebook page it will be easier to decide on content. 

1. Start by adding all the page details a high-quality profile picture, an engaging cover(I would suggest a video or a slider), add about info, services, products, etc.
2. Start posting daily, at different hours to understand what is the right time for posing from the insights. The video posts or image posts with detailed description messages are more likely to be shared or liked.
3. Use tools such as Buffer or Hootsuite to schedule some posts.
4. Share your posts on relevant groups.
5. Start advertising by testing small audiences.
6. Have your posts prepared for each week.
7. Use various tactics when posting to understand what works best for you.