What are good PR techniques to stay in the news?
It's easy to get in the news if you announce funding, a new product, etc. But what are some great PR techniques to keep a high profile over a period of time?
Hi Dennis
There are lots of ways you can get ongoing presence in the media, but not always the news.
If you want to learn about publicity and how to make your business (or yourself) newsworthy then you will need to understand what the media are looking for. For instance, have you got advice you can offer that related to your business and would drive people there to find out more? Is there a problem that you have the answer for? Do you read articles in the media (or on radio or TV) where you can offer another perspective? or maybe you can add to the information that is being discussed? If so then contact the journalist or Producer and explain your position.
The media (all media) are hungry for stories as they have such a high turnover - they just don't want advertorial or commercial stories about your business. But if you want to offer up advice to help other people then they will be interested.
There is a lot to it (although it's not rocket science!) but if you are looking for more info, or just for suggestions for the types of angles you could use to 'spin' your story then take a look on my website. There are lots of suggestions on there. Or feel free to ask another question and I'll try to help you!
Have something to say that's of interest to your audience.
Not something which you want to say, but something which will genuinely give them value or spark interest. Have a really good understanding of what your customers care about and make absolutely everything about that.
Many founders and SME's focus too much on what they want to say, which just gets ignored as white noise.
Great insight, I guess knowing who your audience is and where they are is an important aspect of this too
It's the key to everything. And just because you're not paying for it, doesn't mean it isn't costing you.. (time, attention, other resources).
Don't force stories when there's nothing to say, but instead make PR one part of your mix to ensure you're always visible to the right type of customers. Mix it up so your momentum is consistent, with including other levers which are more reliable.
Candice Meisels, Consultant at Candice Meisels PR
Hi Dennis You can definitely get media exposure beyond or between a launch or news announcement. You need to come up with story angles and pitch them to relevant media. I specialise in start ups and find that they don't have much budget. After launch or major announcements, we get media exposure by coming up with creative, unique and relevant story angles. Wishing you all the best! Candice