Hannah Naylor

For those who attend expos, what do you take that I might not have thought of yet?

I've managed to secure a place in my first expo. I am a modern cloth nappy manufacturer and I'll be at a baby expo. Oh and I'll be the ONLY person with modern cloth nappies.

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2 Answers

HUNTER LEONARD

HUNTER LEONARD , FOUNDER AND CEO at BLUE FROG MARKETING PTY LTD

if you're attending an expo, I'm going to assume you have the posters, brochures, lollies, incentives, sticky tape, velcro and all the other things you need to put the display physically there in the space you've booked.

in my experience the 3 things people forget to take to an expo are not physical things at all. they are

1) a specific objective/target for the expo

2) the process you'll use to identify prospects from amongst the visitors to your stand

3) a policy to follow up all enquiries and leads within 48 hours of the end of the expo because after that, unless your offer was amazing or the prospect intensely interested - you've probably lost your chance.

hope this helps

hunter

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Steve Osborne

Steve Osborne , director at Smarthinking

Hannah, tell us what you've thought of already and we'll tell you what you're missing.

I've designed/consulted on many expo stands across several industries and have a basic laundry list of do's and don'ts, standard requirements and duties. To avoid boring you with the comprehensive list, tell us whether you feel confident going into this, and if not, what are your specific areas needing improvement.

For example:

  • have you allowed for more than just yourself to man the stand?
  • what is your "call to action" – the single thing you want stand visitors to do?
  • have you scripted your elevator pitch?

The more info you can share about your current state of preparation, the more relevant the answers will be.

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