I have used Facebook ads recently with some good results. The main outcomes I look for are either to get interactions on a particular post or to direct people to a Leadpage.
I spend from $10 - $50 per campaign and for that I get reach around 2,000 people, and anywhere from 10 - 60 post engagements.
Once people have liked my post, I can go in and invite them to like my page.
In terms of people opting in to my Leadpage offering (that is, giving me their email address in return for a free resource) conversations haven;t been as high as I had hoped, but still better than nothing.
What results are you looking for with your Facebook advertising? Perhaps we can brainstorm some ideas for you to try out.
Valerie Joy Deveza Digital Marketing Head at AutoDeal.com.ph
I use Facebook ads to get leads and sales for my clients.
Most of my campaigns cost $0.01 - $2 per lead (depends on niche and location) Here's a case study that we did for Ducati a few years back > https://www.autodeal.com.ph/ducati-case-study