What results have Facebook ads driven for you?
Are you getting the results you want? What did you use the Facebook ads for?
Hi Lindsy,
I have used Facebook ads recently with some good results. The main outcomes I look for are either to get interactions on a particular post or to direct people to a Leadpage.
I spend from $10 - $50 per campaign and for that I get reach around 2,000 people, and anywhere from 10 - 60 post engagements.
Once people have liked my post, I can go in and invite them to like my page.
In terms of people opting in to my Leadpage offering (that is, giving me their email address in return for a free resource) conversations haven;t been as high as I had hoped, but still better than nothing.
What results are you looking for with your Facebook advertising? Perhaps we can brainstorm some ideas for you to try out.
Bec
I use Facebook ads to get leads and sales for my clients.
Most of my campaigns cost $0.01 - $2 per lead (depends on niche and location) Here's a case study that we did for Ducati a few years back > https://www.autodeal.com.ph/ducati-case-study
John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd
I will be fascinated to see what responses you question draws Lindsey. The weight of opinion is that advertising on Facebook is like walking about with a sandwich board on you back. Not particularly effective for the effort involved. In fact published research has Facebook ads as one of the lowest response (ROI) media. Facebook have done a lot of work to improve things over the last 18 months, it is about time their efforts were measures and compared with available alternatives. I have been trying for years to get anyone to provide a reliable and attributable 1st hand case study that actually identifies the quantity and quality of responses generated with a quantified conversion rate and definitive RIO. – Anyone?