Charlotte Caruso
Charlotte Caruso, CEO at PuggleFM

Website

What is a reasonable price for a small business website?

How much should I expect to pay for a 10 page website for my small business?

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16 Answers

Uttam Jha

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Anne Miles

Anne Miles , Managing Director at International Creative Services

From my experience I agree with @Kealey about price ranging from $500 to $5000 for a website depending on what you need. I do suggest that whatever you do you need some sound business thinking before going ahead and creating it though. There's no point creating something and it being ineffective or off in terms of market positioning and what is your core message. 

I find a lot of designers get carried away with the way the site looks and not about why you are in business and what your core message is and what you're there to sell. They're more concerned with a pretty postcard and funky design than about being a sales tool. There are many great ones too of course.

If there is no strategic discussion then you have the wrong provider. If they are all about the technology and not about the design matching your target audience and positioning then they are wrong too.

Consider in fact if you really need a site - what is it's purpose - is it a shopping site, a postcard, for conversion?

You can also use other services until you are really ready for a site too - like a facebook page, behance site etc. I remember speaking to an artist recently who wanted a website but in the end they didn't really need one as there was no shopping and they were not particularly commercial at that point.

 

 

 

 

 

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Paul Gregg

Paul Gregg , Business Manager at The SEO Company

The real question you should be asking yourself is why do i need a website and how will i promote it? A website is not enough anymore, you need to have at least three social profiles and if you are a local brick and mortar business you will need to consider local search to get traffic to your website.

$200 might cover buying yourself a theme and hosting for a year, Try to be realistic about your budget.

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Chris Fell

Chris Fell , Founder at g2m solutions

I guess my answer is "it depends". Anywhere from several hundred dollars to $10k.

My advice as someone who works with SMEs on their marketing is to stop thinking of your website as an online brochure and think of it as your core tool for generating leads.  This means you need to be able to quickly and easily build offers yourself on your site...and THIS means you need to ensure you have a really easy to use content management system...you want it to be as easy to use as Word. Whatever you do, don't become tied to a web developer who charges you $$$ everytime you want to be to change something.

I would look at a tool like Hubspot (www.hubspot.com) that does a great job of having a very easy to use CMS and lots of juicy marketing software to make your life easier like an email tool, a blog, a form building tool and a leads database all built into the one tool.

I use it for my own business and have been very happy. Happy to chat more if you want.

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Linda Reed-Enever

Charlotte it is hard to say but it all depends on the project and being clear on what you want saves you time and money.

We project manage sites for clients as alot of them get lost in the emotion and hype of site and lose sight of what they really wanted. 

I do think it is important you get complete access to your site and know how to use it when it all ends.

A basic 10 page site starts at $1000+GST with us and then depends on the functionality from there.

If you can write the copy and supply your own images that helps keep the cost down too.

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Alicia Menkveld

Alicia Menkveld , Director at Alicia Menkveld International

Hi Charlotte, I totally agree with the above comments. 

You need to be very clear as to what you want and don't want for your website before you get started - number of of pages, rough idea of what you would like to cover on each, what the site should "look and feel" like - colours, fonts, pictures you like. 

The clearer you are about what you want, the less problems you'll have and the lower you can keep the cost. It's extremely important to have a CMS (content management system) so you can update your site as and when you wish and personally I prefer a WordPress site. 

Do your homework and ensure you "own" your website and domain name, so you're not bound to a specific provider. 

I have a few trusted providers I use to get websites done for clients and I'm happy to put you in touch with them directly if you are interested.

Good Luck!

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Sacha Kaluri

Sacha Kaluri , Co- Director and Founder at Australian Teenage Expo

Charlotte, I think the best thing to do is shop around. When I started my business both The Motivational Company and the Australian Teenage Expo I spent about $900 each. The trick is do lots of research and write up everything yourself.  That way all the website creator is doing is putting all the pieces together. The more you know the more money you save. Make sure they have a program where you can do as many updates as you can for a set price and ask what the update turn around tine is too. Good Luck

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Jeffrey Joel

Jeffrey Joel , MD at Auspac Trading NSW PL


Charlotte, sign up on freelancer.com . Describe exactly what you need and put it out to tender. You'll get folks from India and China that will do what you want for around $200 for a basic site, without database backend. You check out their reference and feedback, then simply select the company/person you want to go with and pay on completion of milestones.

My tips are don't always go with the cheapest quote, select one that has plenty of references and clearly state what you want on your website. Good luck!

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John Belchamber

John Belchamber , Owner & Senior Consultant at Invoke Results

Charlotte,
I agree that you need to think about what you want and why.

I recommend Wordpress as it is easy to set up and importantly, maintain without ongoing professional developer support (with a little training). I recently set up a Wordpress site Kenmore & District Chamber Of Commerce which gave them a template, fully social media integration, e-commerce shopping cart and payment system, blog posting and more, the expenses including 1 years' hosting, domain, shopping cart license were less than AU$150. In that instance my time was donated, but but even if I charged you for all of this it would be between $1,500 - $2,000 in total (estimated).

Of course I do not know what you are looking to achieve exactly but am happy to talk further if you wish.

 

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Peter Jones

Peter Jones , Founder at LinkSmart

Hi,

If I could add my 2 bob. I think that you should also be looking at a mobile friendly website as more and more people are using their smart phones to research and purchase online.

Regards
Peter

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Kealey Nutt

Kealey Nutt , Director at Eleven & Twelve

Just as everyone before me has mentioned, the price can really vary on the scope of work:

- Do you have the content and photos ready to go?

- Do you know what pages/sections of your website you want?

- Does the price include domain registration, hosting, and set up of services like email at your own custom domain, and built in SEO stuff?

- Is it a basic design, or does it need some graphic design work?

- Do you need any online stores, etc set up?

I develop Wordpress websites at my business, after working with the best web developers in Melbourne who charge a minimum of $10000 for their work - I realised there was a gap in the market for sleek, but simple, uncomplicated websites for people running small businesses, and who know what that want to get out of having their website online.

I  now do jobs that range between $500 - $5000 depending on the scope of the work.

Happy to chat via email if you would like a hand brainstorming the kind of thing you're looking for, and the types of questions you should ask when getting quotes (or what the quotes even mean!!).

Here's my business' info page on Website Design: http://www.elevenandtwelve.com/website-development/ 

You can email me at kealey@elevenandtwelve.com if you'd like to chat  :)

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Matt Antonino

Matt Antonino , owner & SEO consultant at Pay On Performance

I setup basic Wordpress based sites with pretty much any template/theme for $350.  I know website costs vary from probably $200+ but it depends what you want.  Mine is lower-end pricing because all I'm going to do is setup.  Install WP, install the theme, get the pages where they need to be, install Wordpress SEO and configure that, along with a few necessary and smart plugins and you're off! 

Fill it up with content and you have yourself a business website. :) 

Shane Gold

Shane Gold , Compliance Officer at First State Super

I agree Matt, if you only want a simple website; Wordpress is the way to go. There are also many free tools and resources you can use to create a Wordpress site... read more
I agree Matt, if you only want a simple website; Wordpress is the way to go. There are also many free tools and resources you can use to create a Wordpress site. Without knowing anything about websites, I purchased a $10 training course and taught myself to create a basic website using free tools and resources. I only paid for the domain name and web hosting with a very reliable provider for $20 a year. I used Flexibility3 theme which is free unless you want a premium version. If you're only just starting out with limited budget, it's probably not necessary to pay thousands of dollars for a 10 page website yet.
Micha Wotton

Micha Wotton , Head of Development at SavvySME

Having come from a web development studio, I have to say that Wordpress still gives me nightmares. It IS very popular due to it's simplicity, however it is also... read more
Having come from a web development studio, I have to say that Wordpress still gives me nightmares. It IS very popular due to it's simplicity, however it is also very insecure. Wordpress is frequently the target of new exploits, and if you're not fastidious about keeping it up-to-date you're going to get hacked at some point. An alternative that I personally prefer is Joomla! - which while having a less intuitive admin interface is far more flexible 'out of the box'. It is also generally more secure,but you still need to keep it updated.
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Wendy Huang

Wendy Huang , Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Knowing the pain of web developers and their quoting systems the answer range is fairly large. What is important for you to do is know exactly what you want from your website - if you don't do this first the price you pay can slowly increase and you can be hit with unexpected maintenance costs.

10 page website can be anything from a simple brochure blog site to a full blown interactive adventure site - all costs very different.

I don't think you'll get an accurate answer until you can provide more detail. Perhaps find a site similar to the one you want and use it as an example can give everyone helping you with a quote a better idea on how much you would pay for it. 

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David Price

G'day Charlotte

Costs depends on the extent of your website functionality, whether you want to be able to capture names and contacts into a Database that you can then re-market to, whether you want to have an online payment facility/shopping cart facility, whether you will be supplying the words and pics or whether you want the web designer to deal with these etc..

Prices can range depending on the above. You can outsource to overseas freelancers but you will get what you pay for.

At it's most basic, using a Wordpress themed website, I would allow $1000 but if you want some of the other functions attached to your site,  you might want to set aside anything up to $5000.

Hope this helps.

http://www.priceadvertising.com.au/design-packages

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Julie Street

Charlotte, my total wesbite costs for start up including domain name, 12 months of webhosting, a word press template and a website developer were under $750. I have a colleague who had her site developed for under $1000. There are some web companies who only focus on small business and offer some great packages and site development. Best to do some research and look around for offers. I agree with Jeffrey, do not always go with the cheapest quote and make sure you get referenes or client testimonials!

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Phil Joel

Phil Joel , Director at SavvySME

Hi Charlotte, can you give some details on what the website will do? e.g. mainly static pages? Will it have a content management system for blogging purposes? e-commerce? any other main features?

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