Is Facebook worth the time and effort for small businesses?

Has Facebook gotten too noisy or expensive for small businesses? Do you think it's worth the time, money and resources?

Top voted answer
Deborah Vella

Deborah Vella at

Top 10% Startup

I believe it is worth the time and effort for a service based business. This may change depending on the type of business, the type of client and what you are hoping to achieve. For a service based business, it is important to generate and maintain a positive reputation and Facebook is a useful tool to assist with doing that.

Daniella Pozzolungo

Daniella Pozzolungo, Marketing Director at

Hi Oliver,

yes it 100% is, however there's so many things you need to consider. First start with what you want to achieve with the platform. Is it to generate new clients, nurture a community or just show that you are 'relevant' and active?  Then you also need to consider whether advertising on the platform will help you achieve these goals.

The Facebook algorithm underwent significant changes earlier in 2018 which means it is now even harder to get organic visibility on your Facebook page posts.  Unless you are creating really engaging content that results in comments on your post, your visibility will be very low.  You also need to consider if you are starting out and have low likes (and a low audience), then posting 3 times a week is going to be a waste of your time.

Focus on quality over quantity, and invest in ads to get your exposure out to build brand awareness and a solid warm audience.  Happy to chat in more detail on strategies if you like :)



Melissa Profeta

Melissa Profeta, Community Manager at SavvySME

I completely agree with Deborah.

Facebook's platform is worth the time and effort if you are offering services.

It is a great tool for you to start building your brand.

Keep in mind that Facebook offers the following features:

1. Facebook Ads

2. Facebook Groups

3. Facebook Live

4. Videos

5. Facebook Messenger Stories

6. Facebook Stories

You just need to be as creative as possible to utilize all of these.

But do not feel the pressure to use all of them. Use the one that gives you the most ROI.

Cate Scolnik

Cate Scolnik, Chief Sanity Saver at

Definitely! But only if you know what you're doing, and you do it right.

You have to post a minimum of 3 times a week (or every second day), and you need to interact strategically with other businesses. It also helps to advertise, although you don't need a massive budget.

But all the small businesses I help get results from their social media, and find it worthwhile. 

Yee Trinh

Yee Trinh, Cofounder at

For most businesses, it's worth the time and effort if backed up with a solid plan and purpose. Know whether you're using it to connect with existing customers, grow brand awareness or convert into leads. Then do your research, plan accordingly, test and refine your strategy. The worst thing to do is to set up a Facebook page just because everyone is telling you to do online marketing, without any idea of the goal for that Facebook page. It's a project just like any other you work on within your business.