I believe it is worth the time and effort for a service based business. This may change depending on the type of business, the type of client and what you are hoping to achieve. For a service based business, it is important to generate and maintain a positive reputation and Facebook is a useful tool to assist with doing that.

Hi Oliver,

yes it 100% is, however there's so many things you need to consider. First start with what you want to achieve with the platform. Is it to generate new clients, nurture a community or just show that you are 'relevant' and active?  Then you also need to consider whether advertising on the platform will help you achieve these goals.

The Facebook algorithm underwent significant changes earlier in 2018 which means it is now even harder to get organic visibility on your Facebook page posts.  Unless you are creating really engaging content that results in comments on your post, your visibility will be very low.  You also need to consider if you are starting out and have low likes (and a low audience), then posting 3 times a week is going to be a waste of your time.

Focus on quality over quantity, and invest in ads to get your exposure out to build brand awareness and a solid warm audience.  Happy to chat in more detail on strategies if you like :)

Thanks

Daniella

I completely agree with Deborah.

Facebook's platform is worth the time and effort if you are offering services.

It is a great tool for you to start building your brand.

Keep in mind that Facebook offers the following features:

1. Facebook Ads

2. Facebook Groups

3. Facebook Live

4. Videos

5. Facebook Messenger Stories

6. Facebook Stories

You just need to be as creative as possible to utilize all of these.

But do not feel the pressure to use all of them. Use the one that gives you the most ROI.

Definitely! But only if you know what you're doing, and you do it right.

You have to post a minimum of 3 times a week (or every second day), and you need to interact strategically with other businesses. It also helps to advertise, although you don't need a massive budget.

But all the small businesses I help get results from their social media, and find it worthwhile. 

For most businesses, it's worth the time and effort if backed up with a solid plan and purpose. Know whether you're using it to connect with existing customers, grow brand awareness or convert into leads. Then do your research, plan accordingly, test and refine your strategy. The worst thing to do is to set up a Facebook page just because everyone is telling you to do online marketing, without any idea of the goal for that Facebook page. It's a project just like any other you work on within your business.

Yes i too believe that it's worth the time. You should focus on a good strategy and while doing advertisement focus on a/b testing it will save your budget.
 

Yes it is worth the time, you just need a good strategy and be careful to not burn cash. 

Yes, I agree that it is worth the time and effort. However, you need to make sure your content is of value to your followers and engaging so that they keep interacting with you and see your posts. It is also important to post stories daily and a reel at least weekly (more if you can) to keep up that engagement with your audience. Think about some of these themes when writing your next post/reel/story...

Funny memes

Helpful tips

Strategic advice

Interesting facts

Share your recent blog

Instructional videos

And most importantly make sure you like and reply to your followers comments...engage with them as much as they engage with you! Social Media algorithms love this interaction and will show it to more people more often!

Good Luck!