What's the difference between mobile marketing and advertising?
Is there a difference between mobile marketing and mobile advertising? Please tell me what the subtleties are here.
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Advertising
The term “mobile advertising” is the process of creating advertisement material itself and delivering it to the potential customers with their mobile devices being a primary point of contact. In its turn, “mobile marketing” refers to a set of techniques that allow engaging with audience better through their handsets thus increasing the efficiency of mobile advertising.
