What's the difference between mobile marketing and advertising?

Is there a difference between mobile marketing and mobile advertising? Please tell me what the subtleties are here.

Top voted answer
Olivia Nash

Olivia Nash at Send Flowers

The term “mobile advertising” is the process of creating advertisement material itself and delivering it to the potential customers with their mobile devices being a primary point of contact. In its turn, “mobile marketing” refers to a set of techniques that allow engaging with audience better through their handsets thus increasing the efficiency of mobile advertising.