Mircea Stephen

What's the difference between mobile marketing and advertising?

Is there a difference between mobile marketing and mobile advertising? Please tell me what the subtleties are here.


1 Answer

Olivia Nash

Olivia Nash , at Send Flowers

The term “mobile advertising” is the process of creating advertisement material itself and delivering it to the potential customers with their mobile devices being a primary point of contact. In its turn, “mobile marketing” refers to a set of techniques that allow engaging with audience better through their handsets thus increasing the efficiency of mobile advertising.