Linda Reed-Enever

Do you have any tips for creating a mobile app for a business?

Anyone created/made a mobile app for their business would love tip/ideas thanks Linda 

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4 Answers

Andrew Osborne

Andrew Osborne , Director at Appliquette

Definitely make sure your website is optimised for mobile before thinking about an App. 

There are pro's and con's for having an app, but often it is an exercise in having an app for the sake of it.

The major thing is ensuring there is indeed a purpose for the app that is useful for the customer as more often than not the cost per customer is not worthwhile.

On the flip side - An app can offer your customers a useful & purposeful experience far beyond a website.

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Phil Khor

Phil Khor , Founder at SavvySME

Hi Linda, I came across this Infographic this morning, and thought you may find it useful - especially with some "best practices" summarised at the bottom of the page [Infographic] Time to go mobile

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Wendy Huang

Wendy Huang , Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

I made a simple mobile app for my blog using Conduit http://www.conduit.com/  It was free but i think you need to upgrade to a plan for them to help you make it available on the app marketplaces. Otherwise you can have the download link to your app and have people download it from a site, great way to dip your toes in.

I know that actually making a full blown custom app is a pretty expensive and long process to get it right - I've had outsourced quotes of about 15k and local quotes of 40k+

Also one thing to note that in terms of mobile apps people are getting pickier about apps, espeically with the amount available for free and to download, I personally am suffering from app fatigue - so I think if you decide to go ahead make sure its a good app - or just settle with a good mobile site :)

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Prosper Taruvinga

Prosper Taruvinga , Digital Marketing Expert at Livelong Digital Pty Ltd

Linda, an app is another app one has to look at in their phone, and not use. I would optimise the site for mobile, heavily since 82%of browsing is now coming from a mobile browser.

You are going to spend a lot of man hours trying to get people to download the "app", instead, make the website mobile friendly and keep dishing enough content to bring them to you.

One thing that I have noticed is you may not be building a list from your massive group. That's a big loophole there. It could work to start engaging the group via email marketing and bringing them back to the site. That way you know you have a captivated Audience that you can speak to at any time.

I am more than happy to walk you through what I mean here.

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