Just wondering what is a fair price to pay per lead and whether you found it worthwhile?

(ie for client leads for legal, real estate, accountants or finance)

Top voted answer
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

I'm very interested in the answers on this as well. But I would say a fair price would depend on the Life Time Value (LTV) of the customer. What is an average purchase? How much do your average to higher than average customers spend?

If the average purchase is $10 and they only buy 3 times a year ($30) I don't know that you'd want to pay more than $1 - $5 per lead.

However, if your average sale is $2000 and they only buy once per year, paying $10 - $50 may make sense.

It all depends on price of goods and frequency of purchases.

Brad Lyons

Brad Lyons, Consultant at

The price of leads does vary depending on the information you need. You could buy basic data like Name, address, Phone and you would be paying to pretty much cold call and waste a lot of time.You are far better off getting more segmented datasets like age banding data. Charities will generally buy data with age and gender added as they know their target market.

Buying the data you would be looking at around the $1 to $2 per record, add another ~50c per record if you want it washed with property ownership. If you want qualified data you would be looking around the ~$30 to $100 per warm transfer.

A warm transfer is basically a call center calling everyone that meets your target market, they will ask a few questions and if the customer is interested in a product the will transfer that call through to your sales team.

There are many different types of datasets you can buy, volume makes a difference in price however you will find there are ways to get data in low volume that can help increase sales.

Happy to have a chat with anyone interested in data. I specialize in this area so have data that can't be obtained anywhere else.

Lisa Ormenyessy

Lisa Ormenyessy, Business Coach and Marketing Specialist at

I totally agree with Jef on this one.... it depends on the lifetime value of the client.