Advertising Q&A

How much does online advertising cost in Australia?

As an Australian business owner, creating an online advertising budget can prove to be quite tricky at the start. There are many guides online, but they're usually in American currency, not Australian. This could lead to over or under budgeting when it comes to advertising spend. 

According to WordStream, Australia's average cost per click is 5% less than the U.S average. 

So, how much does online advertising cost in Australia? Well, that depends; which platform are you talking about? 

Online advertising costs vary for a variety of reason:

• What platform are you using?

• What is their pricing model?

• What is your maximum bid?

• How good is the quality of your ad?

• How high is your website's site authority?

• What are your campaign objectives?

• What industry are you in?

These factors will all significantly affect and vary the cost of your advertising. Before we get into specifics, let's talk averages (remember all figures are in Australian Dollars):

Google Advertising Cost

• The average cost per click for Google AdWords in Australia is $2.83 on the search network and $0.70 on the display network.

• The average cost per action (CPA) on a Google advertising search campaign is $72.45.

• The most competitive keywords on Google and Bing cost over $60 per click.

• Overall, the average Australian small business consistently using Google spends between $8,000 and $12,000 per month on their online advertising campaigns. 

Facebook and Instagram Advertising Cost

• Australia is the most expensive country for Facebook advertising.

• Facebook advertising in Australia is nearly 4x's the global average, according to Socialbakers.

• The average CPM (cost per a thousand impressions or millie) on Facebook Ads is around $6.

• The average cost per click for Facebook in Australia is $2.10, and the average price per action on Facebook is 

• .The average cost per action on Facebook Ads is $22.80.

• The typical CPM for an Instagram ad is around $6, but rapidly growing with its popularity.

Basically, as much as you're willing to pay for advertising on Facebook. Generally, all the digital marketing tools have the same logic: they provide you the audience according to your budget. Of course, there are other options when you pay for each link click. Using this tool you need to know that the priority is given to the ad with the highest click-through rate. Long story short, Facebook advertising and Facebook promotion costs depend on your budget and your goal.

Strange as it may sound places like this, and gumtree, and small classified adds in Your local paper...Good Luck

I have tried this over weenend workshops and it has works just fine with google adwords. I have never tried it with Facebook or LinkedIn Ads, reason being they are costly. We usually gathered email addresses and then had a "Buy now" or "Pay now" button, amount of people clicking this button gives you some clarity. Also gathering phone numbers and taking permission to call them has worked pretty nicely for us. We did all this as we did not want to put money for LinkedIn ads :-) We also tweeted big wigs and ask them to retweet out landing pages, this has also producted really nice results..