Is TV still relevant? Which channel has a greater reach, more targeted audience and better ROI?
Really depends on your target market. Youtube is the new age version version of "free to air TV". Apps like Stan, Netflix, Disney Plus and Prime really push a lot of people away from free to air.
Consumer demographics is a lot more than just age. A lot of people will tell you that Youtube and streaming apps are for the younger generation. However, you will find this is not the case. You will find people in their 70's are ditching free to air for Netflix and Stan etc. We don't watch free to air in our house, we have all the streaming apps and Youtube. We are in our 40's. Most of my friends are the same. I have friends and family members in their 70's that have done the same. A few recently built a house and didn't bother installing a TV antena, they simply didn't see the point.
And when it comes to Youtube. Youtube is the second largest search engine in the world! Most people want to see a video and not read results, this includes all ages. So when someone for example wants to repair a wall, Youtube tends to be the place people go or end up with search results.
So don't think of Youtube as cat videos and silly stunt videos. Youtube has their own paid service, music streaming and lots of tutorials and good content. So Youtube has a very large reach.
And based on the response from the Australian authorities, I dare say Free to air has lost the race or very close to it. ACCC is wanting to create laws so they can get their claws on the streaming companies. Based on this article, it appears free to air isn't hitting the 55% transmitting rules.
How much do small businesses usually spend on advertising costs per month?
Could someone point me toward information concerning the CPMs (cost per mille/thousand impressions) in various Australian advertising from TV, Radio, Magazine, Social Media, Bill Boards etc? Thanks
What are the best alternatives to WordStream for paid ad campaign management?
I've used two others not mentioned here already - Adzooma and Opteo. Both are much cheaper than Wordstream.
In fact, Adzooma now offers it's product for free. It does what you can expect from Wordstream but it doesn't provide the same smooth user experience. I find it a little clunky. But hey, it's free!
Opteo is another that starts at $99 per month, which is still much cheaper than Wordstream and for me a better experience than Adzooma.
When it comes to creating paid ad and search campaigns, which program is better out of Optmyzr or WordStream?
WordStream provides you with trends on your account performance in a single snapshot, it doesn’t provide you with a root cause analysis of why things might be going south in your campaign.
With Optmyzer’s PPC Investigator you can ask a question related to your account KPI’s and linked to a specific campaign to establish which areas you need to focus on
WordStream provides an overall snapshot of your Quality Score, but doesn’t tell you which keywords need improving, or what areas those keywords need improvement on.
With Optmyzr’s Quality Score Tracker, you get an account Quality Score snapshot as well as the keywords and their related problems that need attention.
I have used both Optmyzr and WordStream, It's all depend what you objective is, both as some great functionality.
With more and more people tuning into streaming services, Spotify presents another alternative to radio advertising. How much are Spotify ads and are they cheaper than traditional radio?
As Prosper mentioned above, if you want to advertise on Spotify in Australia the minimum you can spend on an advertising campaign is $250. In addition to this, there is also some bidding that goes on behind the scenes, which will affect the price of your ads each time depending on who you're competing with for your target audience. However, Spotify ads in Australia typically cost between $0.015 - $0.031 per listen.
As newspapers and magazine lose readers with some publications going bankrupt, should a small business consider doing print advertising? Would your money be better spent on online advertising?
@Aegean Zhang - I agree that some people do like to read books and newspapers and magazines. And its sad that some publications are closing down. I myself, can't remember the last time i bought a newspaper or magazine. Everything i need is online. I spend most of my day at a computer so its easy to just open a tab, go to the news, skip through quickly to see what i want to see and then move on. I do miss paging through a big old broadsheet on a Sunday but these are the times we live in when just about everything we want is a click away. I would say money would be better invested in online advertising because these days it seems to have a broader reach.