Branding Q&A

Yee Trinh added an answer to this question
Yee Trinh

Yee Trinh, Cofounder at

Personal branding as a form of marketing isn't for every business or person. It takes a lot of diligence and persistence to build a personal brand.. and a knack/enjoyment for social media and public speaking. 

If you don't have the above, use other means to build your business. 

Personally, ...  Continue Reading
Jessica Osborn added an answer to this question
Jessica Osborn

Jessica Osborn, Marketing Coach & CEO at

As a marketer who's spent 20 years building 'faceless' brands, but now have my own business where I'm the brand, I'd have to say that it's such a game changer to put your face out there, as part of your brand, no matter whether it's a large business or small. 
Businesses ...  Continue Reading
Paige Arnof-Fenn added an answer to this question
Top voted answer
Paige Arnof-Fenn

Paige Arnof-Fenn, Founder & CEO at Mavens & Moguls

Top 10%
It is like asking how much does it cost to buy a car, well that depends are you buying a Kia, Honda, Lexus,  Cadillac or Rolls Royce?  They are all cars that can get you from point A to point B but the ride will be different.  You can crowdsource a logo online or send out a Zoomerang ...  Continue Reading
Brian Dorricott added an answer to this question
Brian Dorricott

Brian Dorricott, Business Specialist at

Top 10%

There are several ways:
- A name that describes what you do (perhaps based on company values, etc.)
- Join two words together to create something unique (and memberable) e.g. BlueChilli
- A random, made-up word.

I'd avoid names based on your name simply because it can be a limiting factor in the future if you're not a lawyer or accountant.

Each has benefits and disadvantages.

I hope this helps.

Jef Lippiatt added an answer to this question
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

I definitely agree with Hamish, but I want to push it even more. When you think of your business as a person, is it friendly or a rebel? Does it show up early, on time or make an entrance? Does it celebrate its own creativity or confrom to norms? These things Swill tell you a lot about your audience ...  Continue Reading
Phil Khor

, Founder at

Wow, never of thought of cupcakes in this way - it's a refreshing perspective!

Petra Zink added an answer to this question
Petra Zink

Petra Zink, Founder & Director at impaCCCt

Totally agree with all aspects of Danielle's answer! So I won't repeat it, just add to it! :) 
Fact is - not many understand Personal Branding at its core because I always get the feedback 'I don't want to brag about myself', 'I don't want to blow my own horn about how ...  Continue Reading
Steve Osborne added an answer to this question
Steve Osborne

Steve Osborne, director at Stephen Roger Osborne

Top 10%
I suggest the reason Helvetica appears popular is because it's common and easy to specify due to lack of choice. The best of a bad bunch, not necessarily because it's the right font for the job.
If the type for your picture book is to be set in a large size for children, I would use an Oldstyle serif. ...  Continue Reading