Branding Q&A

Jef Lippiatt added an answer to this question
Top voted answer
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Top 10%
I definitely agree with Hamish, but I want to push it even more. When you think of your business as a person, is it friendly or a rebel? Does it show up early, on time or make an entrance? Does it celebrate its own creativity or confrom to norms? These things Swill tell you a lot about your audience ...  Continue Reading
Phil Khor

, Founder at

Wow, never of thought of cupcakes in this way - it's a refreshing perspective!

Yee Trinh added an answer to this question
Yee Trinh

Yee Trinh, Cofounder at

Just because you operate as a sole trader, does not mean you need to be the face or brand of the business. It really depends on the business. There are few businesses that would require you to be the face of the business. The most obvious one stemming from the members on our site would be consultants ...  Continue Reading
Reem Aubdool added an answer to this question
Top voted answer
Reem Aubdool

Reem Aubdool, Virtual Marketing Director at VM Director

There are 5 main steps in creating an effective brand strategy:
1) Define your vision and SMART goals
2) Define your target audience and ideal customer profile
3) Market Reserach on your target audience, what language they use, tone of voice, personality traits, buyer behaviour, social media content they engage with etc. 
4) Define your tone of voice, langauge, imaging and fonts 
5) Plan your content around your SMART goals i.e. brand awareness, building brand loyalty

I hope that helps. Please feel free to let me know if you need more details!

Hatty Bell

, Team at

Thanks @Reem Aubdool , great response. Which step do you think is the most important?

Reem Aubdool

, Virtual Marketing Director at VM Director

I would definitely not attempt to put a strategy in place without defining goals and target audience. So, those steps are definitely vital to do first!

View all replies
Paige Arnof-Fenn added an answer to this question
Paige Arnof-Fenn

Paige Arnof-Fenn, Founder & CEO at Mavens & Moguls

Top 10%

Thanks so much Yee we are branding experts after all so glad you find it memorable ;-)  You have to stand out to get noticed.  Being in the beginning of the alphabet often puts you at the top of lists for industry round ups, directories, etc. so it's just another way to break through to get attention. 

Yee Trinh

, Cofounder at

Ah yes, that makes sense!

Luat Duong added an answer to this question
Luat Duong

Luat Duong, SEO Lead at

It is really powerful to put a face. Take Brian Dean, Neil Patel, Elon Musk and others who are very public about their businesses.

It depends on if you are comfortable with it or not, some people prefer to keep it separate, some people use their own identity as the brand. Both works wonder if you are dedicated.

Hatty Bell

, Team at

Agree @Luat Duong - as with anything consistency is key! What do you think of this answer @Melanie Gray ?

Lisa Creffield added an answer to this question
Lisa Creffield

Lisa Creffield, Founder at

Firstly figure out what your goal is. Do you need to build your brand/credentials to attract investors? Are you trying to get more actual customers? Do you want more hits on your website?

Secondly, research some relevant publications for your business. There are several startup titles (magazines, ...  Continue Reading
Brian Dorricott added an answer to this question
Brian Dorricott

Brian Dorricott, Business Specialist at

There are several ways:
- A name that describes what you do (perhaps based on company values, etc.)
- Join two words together to create something unique (and memberable) e.g. BlueChilli
- A random, made-up word.

I'd avoid names based on your name simply because it can be a limiting factor in the future if you're not a lawyer or accountant.

Each has benefits and disadvantages.

I hope this helps.