Content Marketing Q&A

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Tom Valcanis added an answer to this question
Tom Valcanis

Tom Valcanis, Copywriter at

Top 10%

I am a copywriter, and I could ask myself "Why would I hire an accountant?" Because I'm terrified of numbers. If writing makes you shudder, that's why - on a very basic level, of course!

Amanda Kostro Miller added an answer to this question
Amanda Kostro Miller

Amanda Kostro Miller, Copywriter & Content Marketing Writer at AmandaCopy.com

It's important to understand that experienced copywriters do not charge per word of copy. If there's a copywriter who says they'll charge per word on your landing page, red flag!
 
Copywriting is all about brevity, but getting the message across in the fewest words possible is much ...  Continue Reading
Hugh Thyer added an answer to this question
3
Hugh Thyer

Hugh Thyer, Quotation copywriter at Hugh Thyer

Costs vary a lot because not all copywriters are the same.

It's worth making sure the copywriter you're talking to is great at the kind of work you need doing.

Some might be great for writing websites, but not so good for email marketing.

Others might be great at emails, ...  Continue Reading
John Eustace added an answer to this question
Top voted answer
John Eustace

John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

Top 10%

The differences between a Copywriter & an SEO Copywriter
Whilst essential wordsmith skills are shared by both and many practitioners cross-over between the two publication mediums, there are a number of individual disciplines that business owners should be aware of.
 
A copywriter ...  Continue Reading
John Eustace

, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

1 in every 5 mobile searches is initiates via voice that means that SEO copywriters also need to have an understanding of Schema mark-up formats as it is critical to gaining an optimum search engine ranking in about 12% of all Google searches! Each device has a slightly different strategy for voice search optimisation. Google takes 'Answer Boxes' into consideration when giving voice search results. Whereas if you ask Alexa what apartments are for lease in Manly, you’ll likely get voice search results based on northern beaches postcodes. The way website owners currently think about content and keywords needs to change, as almost every competing website uses identical descriptive copy terms. Most voice searches have more than five words and are literally spoken – as real people talk. When you’re optimising content for voice, you need to use words and phrase strings that people say when they’re asking a real question. "What is available for under $500 in Camberwell?" or "show me the best beachside homes for sale on the central coast." There are loads of ways to rise above the crowd if you web developer and copywriter understand and follow Schema mark-up formats when defining their SEO strategy.

Leisa Goddard added an answer to this question
Top voted answer
Leisa Goddard

Leisa Goddard, Managing Director at

To make your blogs, and importantly, the time you invest in writing them worthwhile, you should be posting them across every platform that you can.
 
A successful blog isn’t just about counting the number the likes and shares, a successful blog is one that can give you a link from another ...  Continue Reading
Danielle Lewis added an answer to this question
Danielle Lewis

Danielle Lewis, CEO & Co-Founder at

Top 20%
Content and content creation for your brand is SO important. It’s part of the reason your users, readers and customers keeps coming back to you!
We would recommend the use of:
Video content
Educational blog postings - creative copy writing is key for engaging your audience
Use imagery ...  Continue Reading
Jef Lippiatt added an answer to this question
12
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Top 10%

I do have several wordpress sites. However, I have also used LinkedIn (a while ago). I think their offering has gone down hill a bit from when they originally launched it. However, I do enjoy the Medium platform. It has nice twitter integration. I also enjoy the way you can highlight meaningful parts of articles to help you recall them later.

Lisa Creffield added an answer to this question
Top voted answer
Lisa Creffield

Lisa Creffield, Founder at

First person 100%.
But try to avoid "I" as much as possible. The more you can generalise and universalise your experience, the more it brings readers in and the more powerful it becomes. For example:
"I've never liked standing in a bank queue"
becomes:
"No one likes standing in a bank queue" ...  Continue Reading
George Grimekis CPA

, Accountant at Alpha Omega Accounting & Business Solutions

Thankyou Lisa for that insight.

Prosper Taruvinga added an answer to this question
Top voted answer
Prosper Taruvinga

Prosper Taruvinga, Digital Marketing Expert at

Top 10%
don't quit your day job just yet. If you are going to start your own blog, there is a lot of time, money and effort to be invested first before you start seeing a return.
You need to first figure out what or who your audience is. When you have done that, start creating content that they resonate with. ...  Continue Reading