What would I need to hire a copywriter for?
I've been writing my Shelcom blog very consistently since around June 2012. Since then I've only gotten one legitimate comment. What are some tips for increasing engagement and feedback? I'd love...
Want to know the cost of copywriting to rewrite a few web pages I am working on. I have basic idea what I need in my page, but need a good copywriter cost estimate so that I can freelance few of my...
It's important to understand that experienced copywriters do not charge per word of copy. If there's a copywriter who says they'll charge per word on your landing page, red flag!
Copywriting is all about brevity, but getting the message across in the fewest words possible is much harder than writing blogs and articles.
There's a huge range in pricing because of experience level, previous conversion rates and length of the landing page. Some landing pages just need a sign up form, whereas others are long sales pages to get people to buy a high ticket item.
Great copywriters will know their worth and be able to tell you how they'll benefit your business! However, expect to pay 100s per landing page, if not 1000s by a senior copywriter.
Hi, I'm looking to spread my wings into the wonderful world of guest blogging, not really after more work (I have plenty) but I enjoy sharing my knowledge and interacting with other folks. Any sites...
What is the price range to hire a copywriter to create copy for a new website? What is the process involved with hiring a copywriter?
Costs vary a lot because not all copywriters are the same.
It's worth making sure the copywriter you're talking to is great at the kind of work you need doing.
Some might be great for writing websites, but not so good for email marketing.
Others might be great at emails, but not so good for longer sales pages.
And since everyone's budget is different, you should check out the results a copywriter has achieved for their clients and what their clients have said about working with them.
Typically you'll find those who have more experience and better results charge higher fees. So search carefully because you may find a great writer for your website without paying the highest price.
Is one better than the other? Who should you hire?
The differences between a Copywriter & an SEO Copywriter
Whilst essential wordsmith skills are shared by both and many practitioners cross-over between the two publication mediums, there are a number of individual disciplines that business owners should be aware of.
A copywriter writes the words that communicate an idea or details about either a business, product, service, personality or cause. The copy is most often utilised to inform, advertise or promote the ambitions and/or interests of the copywriter's client.
A proficient copywriter (whether SEO aligned or not), will always possess the essential skills of fully comprehending each client’s purpose to align their output to a defined marketing and communications strategy. They will acquire a sound understanding the target readership’s knowledge, issues and industry characteristics. An accomplished copywriter must become a genuine expert in their client’s field of influence so that they can realise and pre-empt opportunities to contribute creatively to conversations relevant to their client’s marketing objectives.
Their copy can be published discreetly in the form of a letter or broadcast widely in print advertising or public relations (PR), newsletters & company profiles, video or telemarketing scripts, on brochures, posters & billboards, television commercials (TVC's) and radio advertisements. A copywriter's objective is to inform, educate, engage and/or convince readers and viewers through the art of wordsmithing.
Someone who adopts the nomenclature of "SEO copywriter" is a wordsmith who understands that their output serves two masters, the human site visitor and the popular search engine algorithms who view their published words totally differently. They are an individual who specialised in preparing their client's copy for online publishing where it is encoded on to web pages and its "Search Engine Optimisation" (SEO) is most often an additional prerequisite. Online copy options include blogs, social media profiles and posts in addition to every word on a web page.
An SEO copywriter creates copy that enhances their allied contributors' SEO, they must work closely with all graphic webpage contributors including designers, artists, videographers and photographers to ensure that all forms of published web content are optimised for the search engine's indexing and ranking algorithms.
SEO copywriting techniques include crafting beneficial Metadata in addition to incorporating the most effective keywords to ensure that web crawlers recognise what each page's content is about, and can index its relevance to anticipated search words and phrases. Accomplished SEO copywriters will invariably insist on "long-form" copy (1,000 plus word count), as algorithms always rank them above pages with fewer words.
Keyword research was once the exclusive realm on the SEO expert; nowadays SEO copyrighters have adopted a combination of wordsmithing and SEO abilities to provide a comprehensive service.
A proficient SEO copywriter will make sure that all your online publications share six essential copy elements:
Finally, once your website is published there is the matter of ongoing SEO; this is often not the role of a copywriter but a technical skill best managed by dedicated SEO providers. However, as additional communications are added to your site, and page content updated, it remains just as important to have your SEO copywriter prepare copy in keeping with your site's established content strategy and navigation structure as ad-hock additions can very often dilute the subject page's SEO.
John Eustace in a communications consultant (and wordsmith) who believes in strategy-first, then aligning content with intent. Having worked for 40 years across multiple marketing disciplines and in all creative media, John understands the value and roles of informed and persuasive communications.
As per your infographic, blogs are the most critical tactic to content marketing success for B2B and B2C. Where is best to host blog content? On all platforms, on our own websites?
To make your blogs, and importantly, the time you invest in writing them worthwhile, you should be posting them across every platform that you can.
A successful blog isn’t just about counting the number the likes and shares, a successful blog is one that can give you a link from another site to help boost your SEO, which is where your website ranks in a Google search.
The better your SEO, the easier it is for new customers and clients to find you over your competition.
What’s also worth remembering is who is going to be reading your blog and targeting it to that audience. Put simply, you need to have a strategy to make people want to engage..
For example each platform, whether it be the company’s website, Facebook or LinkedIn, has a unique connection to the audience. In our Digital PR for clients of Adoni Media we spend a lot of time analysing data and doing research so that we know exactly what each audience looks like and what “angle” will interest them.
For example, your platforms might have these audiences:
As a journalist I know if you don’t’ write to your audience you need not bother and it’s even more important in the business world and public relations.
Timing is also important. Know when your audience is active on social media. Again, it’s why having experts who can break down your Google and Facebook analytics is so important.
The other key to success – be consistent! It’s hard I know when you are busy with the day to day management of your business but have a schedule of topics and times. As a journalist and as someone who works in PR, I know a deadline and a strategy are the key.
Content writing is always going to be important, but simply creating content isn't enough. As we move into the new year, what areas are you focusing on most to get more out of your content...
Content and content creation for your brand is SO important. It’s part of the reason your users, readers and customers keeps coming back to you!
We would recommend the use of:
Educational blog postings - creative copy writing is key for engaging your audience
Promote your content - get your content in front of more eyes
All of these things are great to have in house, but it’s also a handy and exciting opportunity (for small and large businesses) to tap into Influencer Marketing. Influencer Marketing taps you into brilliant content creators who can write blogs, create images or videos plus share them with their audiences. One of the awesome things about Influencer Marketing is that it also adds a credible voice to your content, rather than it always being from your brand’s point of view.
Like all marketing channels, the most important thing is to measure what works. So experiment with different types of influencers across different mediums, and find that sweet spot for your ROI.
If you’d like any more advice or ideas, please feel free to see below! =)
Here are a few tips on writing good digital content
Here’s why content marketing is an essential part of your eCommerce success
Mine is probably blogger since it's the easiest to use. In terms of functionality it probably isn't as rich as a Wordpress that's installed on your server, but you don't have to deal with complicated...
I do have several wordpress sites. However, I have also used LinkedIn (a while ago). I think their offering has gone down hill a bit from when they originally launched it. However, I do enjoy the Medium platform. It has nice twitter integration. I also enjoy the way you can highlight meaningful parts of articles to help you recall them later.
One for the web savvy people out there...When developing a personal website with a personal brand is it best to write website content in the 1st person or 3rd person?
First person 100%.
But try to avoid "I" as much as possible. The more you can generalise and universalise your experience, the more it brings readers in and the more powerful it becomes. For example:
"I've never liked standing in a bank queue"
"No one likes standing in a bank queue"
Instantly your column is about all of us/your readers, rather than just you. Obviously if it's a divided issue, you can't speak for all readers. So you might begin with: "Many of us struggle to parallel park" rather than "Everyone struggles to parallel park" (which will insult and alienate those that manage it just fine).
Do feel free to include personal anecdotes and stories, people love them, just cut out as many uses of "I" and "me" as you can.
Basically, I love to write about my travels and food, but I'm wondering if I can monetize it. How should I go about doing it?
don't quit your day job just yet. If you are going to start your own blog, there is a lot of time, money and effort to be invested first before you start seeing a return.
You need to first figure out what or who your audience is. When you have done that, start creating content that they resonate with.
In the process when they start consuming your content, figure out a product they would like that you can sell for a commission.
Keep solving their problems with your content and being consistent. Figure out ways of growing your list, Create a product and then bill that list.
There is no overnight success.
Good luck with the travels and the blog.
If you do start it, tag me in it.