Content Marketing Q&A

Thanks for the insight @Robert Phillips - some really helpful links there

As others have mentioned, it depends what your goal for the page is and who the target market are. If you're selling B2B services to high level professionals, then you are going to need a much higher standard of English. 

My recommendation is to pay for quality content, but then make it work for you across as many platforms as possible. For example, a case study can be published in different formats in different locations on your website, as well as turned into a blog, which can then be used on your site and LinkedIn, and possibly as a press release or media pitch as well. You might also have a long version of it printed out as sales collateral. This way you get far more bang for your buck.

The same goes for video. If you invest in video, get it edited into multiple formats - longer form, shorter form, video ads - and also get it professionally transcribed and use it for written content.

Costs vary a lot because not all copywriters are the same.

It's worth making sure the copywriter you're talking to is great at the kind of work you need doing.

Some might be great for writing websites, but not so good for email marketing.

Others might be great at emails, but not so good for longer sales pages.

And since everyone's budget is different, you should check out the results a copywriter has achieved for their clients and what their clients have said about working with them.

Typically you'll find those who have more experience and better results charge higher fees. So search carefully because you may find a great writer for your website without paying the highest price.

To make your blogs, and importantly, the time you invest in writing them worthwhile, you should be posting them across every platform that you can.
 
A successful blog isn’t just about counting the number the likes and shares, a successful blog is one that can give you a link from another site to help boost your SEO, which is where your website ranks in a Google search.
 
The better your SEO, the easier it is for new customers and clients to find you over your competition.
 
What’s also worth remembering is who is going to be reading your blog and targeting it to that audience. Put simply, you need to have a strategy to make people want to engage..
 
For example each platform, whether it be the company’s website, Facebook or LinkedIn, has a unique connection to the audience. In our Digital PR for clients of Adoni Media we spend a lot of time analysing data and doing research so that we know exactly what each audience looks like and what “angle” will interest them.
 
For example, your platforms might have these audiences:

• Your company’s website attracts customers.
• Your company’s Facebook attracts the general public.
• Your company’s LinkedIn attracts potential business partners.

As a journalist I know if you don’t’ write to your audience you need not bother and it’s even more important in the business world and public relations.
 
Timing is also important. Know when your audience is active on social media. Again, it’s why having experts who can break down your Google and Facebook analytics is so important.
 
The other key to success – be consistent! It’s hard I know when you are busy with the day to day management of your business but have a schedule of topics and times. As a journalist and as someone who works in PR,  I know a deadline and a strategy are the key.

Content and content creation for your brand is SO important. It’s part of the reason your users, readers and customers keeps coming back to you!

We would recommend the use of:

• Video content

• Educational blog postings - creative copy writing is key for engaging your audience

• Use imagery

• Promote your content - get your content in front of more eyes

All of these things are great to have in house, but it’s also a handy and exciting opportunity (for small and large businesses) to tap into Influencer Marketing. Influencer Marketing taps you into brilliant content creators who can write blogs, create images or videos plus share them with their audiences. One of the awesome things about Influencer Marketing is that it also adds a credible voice to your content, rather than it always being from your brand’s point of view.

Like all marketing channels, the most important thing is to measure what works. So experiment with different types of influencers across different mediums, and find that sweet spot for your ROI.

If you’d like any more advice or ideas, please feel free to see below! =)

Here are a few tips on writing good digital content

Here’s why content marketing is an essential part of your eCommerce success

I do have several wordpress sites. However, I have also used LinkedIn (a while ago). I think their offering has gone down hill a bit from when they originally launched it. However, I do enjoy the Medium platform. It has nice twitter integration. I also enjoy the way you can highlight meaningful parts of articles to help you recall them later.

don't quit your day job just yet. If you are going to start your own blog, there is a lot of time, money and effort to be invested first before you start seeing a return.

You need to first figure out what or who your audience is. When you have done that, start creating content that they resonate with.

In the process when they start consuming your content, figure out a product they would like that you can sell for a commission.

Keep solving their problems with your content and being consistent. Figure out ways of growing your list, Create a product and then bill that list.

There is no overnight success.

Good luck with the travels and the blog.

If you do start it, tag me in it.

I am a copywriter, and I could ask myself "Why would I hire an accountant?" Because I'm terrified of numbers. If writing makes you shudder, that's why - on a very basic level, of course!