Sales Strategy Q&A

Yee Trinh added an answer to this question
Yee Trinh

Yee Trinh, Cofounder at

In order to expand your customer-base you need to give people a reason why they would want to potentially go out of their way to get to you instead of going to a cafe closer to home. As the others have mentioned, it’s difficult to give suggestions without knowing what you’ve already tried, ...  Continue Reading
Jane Jones added an answer to this question
Jane Jones

Jane Jones, Manager at SavvySME

Afterpay and ZipPay have become popular in recent years and most established retailers are already set-up or considering setting up the 'buy now pay later' service for their businesses. There is a cost to implementing these models for your business. They do have to make a profit afterall.  Afterpay ...  Continue Reading
Steve Gray added an answer to this question
Steve Gray

Steve Gray, Director at Gray Capital Investments

Top 10%
Pick a price, double it and add 10% - Seriously this was advice I was given many years ago and at times this simple thinking has helped me explore my pricing and gave me an alternative to my logically figured out rate.

If you are lucky you can find prices for similar services through an industry ...  Continue Reading
Yee Trinh

, Cofounder at

Given a straight out service business with no materials, is it oversimplifying it to know the market rate and provide price on premium or discount depending on your brand/service quality?

Jessica Osborn added an answer to this question
Jessica Osborn

Jessica Osborn, Marketing Coach & CEO at

Social media! You can do so much that's free, just your time to get out there and get involved. Find Facebook (and LinkedIn) groups that your ideal customer would be part of and get active in there. Not promoting unless you're invited to do so, but sharing and connecting with the audience. 

Stuart Reynolds added an answer to this question
Stuart Reynolds

Stuart Reynolds, Partner at

Business development and marketing are related, but different concepts. They operate at different levels.
I think of the two areas essentially as ‘business-related’ and ‘customer-related’ respectively. It’s not perfect, but it’s one way of breaking down ...  Continue Reading
Jef Lippiatt added an answer to this question
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Top 10%
One way to know is by the number of clients you are landing. Are you having any issues getting clients at your current price? If not, your prices may be set too low. This may sound counter-intuitive, but you want clients to question your pricing. This gives you a chance to justify your rates and ...  Continue Reading
Hamish Anderson added an answer to this question
Hamish Anderson

Hamish Anderson, Founder and Director at Mesh Consulting

I believe there is an avenue to grow your business as an adjunct service in the early days. A site such as would be a great place to pin point people selling/buying boats. They are in the market, can look to use your product to upgrade their experience and they are in the right head space.