How do the top construction companies continually get clients and what leaf can a small construction business take out of their book?
Does anyone have any tips on how to attarct more parents to a daycare centre and increase enrolments?
I have a cafe in an industrial area and I get my regulars but want to get more feet in the door. Are there any ideas on how to get more customers in my cafe?
In order to expand your customer-base you need to give people a reason why they would want to potentially go out of their way to get to you instead of going to a cafe closer to home. As the others have mentioned, it’s difficult to give suggestions without knowing what you’ve already tried, but here are some ideas that will (hopefully) help you get more foot traffic in your cafe:
Corporate and event catering - catering not only opens up another way of doing business, but it can expose your cafe to a wider audience who may bear you in mind for future catering events
Do weekly specials - doing a delicious weekly gets people excited and offers value-for-money
Host events - run comedy nights, open-mic, film nights, cork n’ canvas, etc
Try to nail one thing on your menu - we all have that one favourite dish that we would travel far and wide to get! Pick and master a household or local/national favourite that will get people talking
Loyalty cards - loyalty cards are a great way to keep people coming back
Consider a suburb special coupon - give people in the nearby suburbs an exclusive discount
Good luck :)
Do you offer Afterpay or ZipPay? Woud you recommend it for other retail businesses?
Afterpay and ZipPay have become popular in recent years and most established retailers are already set-up or considering setting up the 'buy now pay later' service for their businesses. There is a cost to implementing these models for your business. They do have to make a profit afterall. Afterpay is the more expensive and payments are 4 equal payments fortnightly ($2000 / 4 or $200 / 4). ZipPay allows the user to set their own repayments (for example $150 a month regardless whether it was a $1500 or $150 purchase).
Interestingly neither of these providers accept AMEX - only Visa and Mastercard at this stage. There are other players in the market that offer the buy now pay later service so it's important to do your research. And ultimately, the one you choose has to fit into your business model.
Prices can vary significantly in professional services. How did you price your services and how do you know you're priced correctly?
Pick a price, double it and add 10% - Seriously this was advice I was given many years ago and at times this simple thinking has helped me explore my pricing and gave me an alternative to my logically figured out rate.
If you are lucky you can find prices for similar services through an industry group, or you can do a mystery customer call to a competitor. That can be a start, it can also be misleading. Just because someone has been in business for a bunch of years does not mean they are making a profit or even getting enough work to thrive.
If you aret he busness operator you should be beingn paid a rate that reflects the risk and effort you go to for being in business. So let's say you need an executive salary of $90k per year and that's just your wages.
Now divide that into 220 days of work, htat's the number of useable days in a working year, leaving out holidays, weekends, public holidays, sick leave. That means you need to earn about $410 per day to meet that need. That's around $70 per hour in a full day... NOTE you will rarely work a full 8 hour day so I figured it down to 6 hours.
Now add in your other costs, materials, travel, insurance etc and that gives you your base price, then add in a profit margin.
Over time you can be more practiced at this and can reflect back and say how well did my pricing work out on each job?
Ok so lets say you are a handyman and are asked to fit a couple of shelves into a wardrobe.
Time 2 Hours $140
Travel time - 30 mins $35
Overheads - $30
Sub Total $230
add Profit of 10% = $23
New total $253
Hope that helps.
I am starting a mobile self-storage business model and don't have a budget for advertising, I have done SEO. I have a Facebook page set up. Joined community groups Posted an ad on a platform...
Social media! You can do so much that's free, just your time to get out there and get involved. Find Facebook (and LinkedIn) groups that your ideal customer would be part of and get active in there. Not promoting unless you're invited to do so, but sharing and connecting with the audience.
How does the two work together? Is business development important for a small business?
Business development and marketing are related, but different concepts. They operate at different levels.
I think of the two areas essentially as ‘business-related’ and ‘customer-related’ respectively. It’s not perfect, but it’s one way of breaking down the concepts.
For example, ‘business-related’ (or business development) activities are about growing your business at its operational level. It might involve salespeople visiting prospects or business-to-business relationships.
Customer-related (or marketing) activities correspond with reaching your brand’s customers. These include things like ads, content development, branding activities, PR, promotions and customer service (among many other activities).
Another way of viewing it is ‘marketing’ involves reaching the intended audience, and ‘business development’ happens after the customer is aware of the offering.
As you can see comparing these two terms can be confusing and there’s no real universal rule about how to differentiate between them. Use of the terms can also be contextual, such that they differ depending on the business or industry to which they’re being applied
Any tips on pricing strategy?
One way to know is by the number of clients you are landing. Are you having any issues getting clients at your current price? If not, your prices may be set too low. This may sound counter-intuitive, but you want clients to question your pricing. This gives you a chance to justify your rates and fees.
The other way to know is by the quality of your clients. Are most of your clients easy to work with or are some of them nothing but headaches? Raising your prices will deter clients that want everything for a small fee. Getting rid of clients will also make you feel better (as you won't always be stressed about them reaching out for changes or revisions at the last minute). Also, if a client doesn't seem like a good fit, turn them down. Start saying "no" and you may actually see your profit margin go up.
Hey guys, please help! I sell electric jetboards. My perfect customer is a superyacht owner because they can never have enough fun water toys. What do you think is the best way to connect with them?...
I believe there is an avenue to grow your business as an adjunct service in the early days. A site such as ensignbrokers.com.au would be a great place to pin point people selling/buying boats. They are in the market, can look to use your product to upgrade their experience and they are in the right head space.