Customer Retention Q&A

I don't know how they do. Often one real meet, call or skype conference in the beginning will be enough to cement that lasting relationship for future communications when email will be the norm.

Would love to hear your thoughts @Ryan Jones @Ryan Jones 

You do feel it in your gut when things aren't feeling right. It's all about trust - and as the saying goes 'Trust Your Gut Feeling'. As hard as it is to end a relationship it is  best done sooner rather than later so things don't turn sour down the road. I like your story @Steven Brown about connecting with a client some 20 years later. Thanks for contributing @Greg Reiffel @Michael Simonetti @Keith Dugdale . 

Hi Christine (and Maree)
If the business is just closing for the short term while restrictions are in place then - YES! Definitely keep your social media accounts active. Social media's main purpose in your marketing is not sales promotion, it's for communicating and fostering strong relationships with people to build loyalty. 
Think about how you can continue the conversation with your audience during this time. How you can add value, support them or even just entertain them! 
I would also be considering what ways you can pivot your business to offer services or products remotely. Although one way is now closed, there could be other ways. What are your audience wanting to achieve? How can you help them? 
Now more than ever, social media is important but you need to adjust HOW you use it to remain relevant and appropriate. 

And if the business is closing for good - the question I would have is whether you might start up again in the future with something similar? If so then it's of value to you to keep the social media accounts. You can choose to build your audience in anticpation of launching a new business once this is all over. I would always advise to keep this asset of your business rather than close them down. 
If you absolutely have to, just put them on hold - announce you're going offline for a while but you'll be back.