Customer Retention Q&A

You do feel it in your gut when things aren't feeling right. It's all about trust - and as the saying goes 'Trust Your Gut Feeling'. As hard as it is to end a relationship it is  best done sooner rather than later so things don't turn sour down the road. I like your story @Steven Brown about connecting with a client some 20 years later. Thanks for contributing @Greg Reiffel @Michael Simonetti @Keith Dugdale . 

While we're in tough  times its also an opportunity. 
Many businesses will shut down everything marketing wise, however those that don't will gain a lot of traction with those people looking around with a lot of time on their hands so promoting your business brand is very worthwhile.

Promoition of your brand, not your products is the key. Emotionally uplifting and engaging content of what your brand is will gain favourable attention. If you look at what Amazon has released, free platform access for children, its a great gesture that will gain them positive attention.

The question is, what will you be promoting on social platforms? It requires a lot of thought.

To learn about it I recommend tuning into BoB - Business of Brand and their free webinars twice a week for the next 10 weeks where Linzi Boyd, Darren Shirlaw, Sarah Skeats and Tim Dwyer are all sharing their views about the current global changes, brand messaging and more. 

The first webinar was last night and it was excellent. Lots of examples of what can be communicated through your channels. 
Here's a post about it - https://www.linkedin.com/posts/timdwyer11_worldleaders-businessleader-quietrevolution-activity-6648324367577071617-qYKJ 

I have a lot of clients who don't meet their customers at all. All sales are done online. If communication is to be done online speed and knowledge is key. Speed of response is absolutely critical and the ability to be willing to solve the problem even if you are wrong because a bad review cause lose sales like you never believe. If you also have a sales/ inquiry phone number then make sure it is manned and response times are quick.

Agree with Jennifer RE "wine and beer".
And even better if you get a membership to a club that sends a different 
pack of hard to find craft beer or boutique wine every month for 3, 6 or 12 months!

BEER OF THE MONTH CLUB

WINE OF THE MONTH CLUB

Plus companies can add their logo to Egift cards, add corporate flyers with delivery and more.

Gift Of The Month Clubs make the best corporate Christmas gifts. 
 
 

I'm seeing that a national number doesn't really help anyone, especially if your SME is local or services a local area. I take that onboard. 

As far as access/exposure goes, I see a few different examples from mail outs to emails to website ads listed above. The buying group promotes to its members internally through many different forms. Blanket emails across the membership, online presence within the buying groups website with details of the business, location, and services/products offered. Social media is included as well as word of mouth recommendations from within the membership.

The SME's don't get lists or a database. Just access to the buying group community who want to buy at SME's within the group. 

This can be used by SME's facing the public and SME's facing the business community too. So it's flexible.

Is there exclusivity? Yes, first in best dressed so to speak. Only when the buying group membership is high enough in a particular area will another similar business be able to join in that geographical area. 

What have they been buying? anything and everything. It's open to anything other than real estate and the adult services/ product industry.